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Case Studies

Beverage Packaging

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Ocean Spray goes rectangular

Ocean Spray, the firm that brought the first hot-filled PET bottle to the U.S. marketplace way back in ’85, is launching the Ripple Grip bottle, a new variation on the same hot-fill theme.
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With its unique dispensing feature, the Fridge Pack works well in home refrigerators.
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Consumers drive new 12-pack shape

Last summer, one Coca-Cola canner set out to change the shape of 12-pack paperboard carriers, and Coke Consolidated is now reaping the rewards.
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Printing that's best in class

Two stand-up pouches, a shrink-sleeve label, and a retro coffee bag boast printing that wowed FPA judges.
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Design: Sophisticated redesign

Last summer, Geyserville, CA-based Peak Wines Intl., a subsidiary of Jim Beam Brands, redesigned packaging for its Canyon Road line. The redesign, carried out by Michael Osborne Design (San Francisco, CA), combines the qualities of approachability and sophistication in a label created to appeal to young, urban, professional wine drinkers.
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Blue Ice mimics design

21st Century Spirits, City of Commerce, CA, felt the best way to link its 50-ml size of Blue Ice potato vodka to its striking 750-ml glass bottle was to duplicate the design. Like its parent glass version launched two months earlier, the 50-ml bottle uses a pressure-sensitive label that yields a no-label-look, and includes icicles molded into the back panel.
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New friction-top belt conveys success

A new friction-top belt conveyor replaces a belt-on-roller incline conveyor at Miller Brewing’s Irwindale, CA, facility. Less maintenance, no case slippage are the results.
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'Tall blonde' bottle proves versatile

Southerners have a new beer option from Carolina Beer & Beverage, LLC, a regional craft brewer in Mooresville, NC: Tall blonde, a 16-oz longneck PET barrier bottle containing a light pilsner-style brew.
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Miller debuts Skyy Blue 'malternative'

Skyy Blue, a 12-oz malt-based alcoholic beverage, debuts this month in a cobalt blue glass bottle similar to the one that helped make Skyy Vodka a success.
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Stretching the limits of aseptic packaging

Low-acid dairy products aseptically packaged in plastic bottles are common in Europe. Will Morningstar bring such technology to the U.S? See in-plant video
The 128-valve filler handles 20-oz bottles at 1,000/min.
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Bottling built for the future

When this Pennsylvania beverage marketer installed a new line for PET bottles, great care was taken that the equipment be capable of handling multiple package varieties. See in-plant video
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Design: Redesigned label is rosier

In September 2001, Four Roses Distilling Co., Lawrenceburg, KY, a Seagram’s company, unveiled a bold new label for its Four Roses Kentucky Straight Bourbon Whiskey.
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Euro lawncare products drum up sales

Canisters made of recycled paperboard have been making inroads throughout Europe as a primary package that provides stackability and pleasing graphics for fertilizers.
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Clearly apart from the competition

Knowing it wasn’t the first to launch single-serve milks and juices in plastic bottles, this dairy made sure its new PET bottle would stand out and promote the brand.
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Blue Ice vodka bottle lifts 21st Century's spirits

A stunning custom glass bottle made in Germany and contract-packaged in the United States launches 21st Century Spirits’ premium Blue Ice Potato Vodka.
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Bacardi says 'O yes!' to unique label

As Bacardi introduces its new orange-flavored rum, a unique label helps maintain brand continuity while offering product distinction.

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