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Case Studies

Beverage Packaging

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'Entry-level' craft beer

Designed to target “youthful” beer drinkers, Pintail Ale from BridgePort Brewing, Portland, OR, is packaged to be reminiscent of BridgePort’s other beers, while establishing an elegant, stylish design.
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A new conveyor (inset) moves cases of wine to a new palletizer and wrapper installed October 2001.
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Winery harvests success with new machinery

New machinery helps Beringer Blass Wine Estates reduce breakage and damage to its glass wine bottles, as well as increase line efficiency.
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Holography delivers 'pizzaz'

When Chicago-based Barton Brands elected to add three flavored vodkas to its Fleischmann’s vodka line, management felt special labeling was in order.
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New bottle line brewing at Molson

In February, Molson announced plans to invest $34.8 million in upgrades at its Toronto brewery as the first installment in a $100 million plan to increase the facility’s production and efficiency.
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Alfresh extends into PET

Toronto, Canada-based Alfresh Beverages Canada in January began selling its 473-mL (16-oz) fruit juices in PET bottles, rather than glass, under the Everfresh brand name in Canada and Fairlee in the United States.
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Digital case printer brings savings

Since Smith Frozen Foods replaced two off-line flexo case printers with a Model 3200 off-line digital case printer from Iconotech (Clinton, CT), one operator can now do the work formerly done by two.
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A light, crisp, and refreshing redesign

Time and time again, Diet Pepsi drinkers have described the product’s flavor as “light, crisp, and refreshing.” In-house packaging designers, with the help of Deutsch Design Works (San Francisco, CA), created a new design for all Diet Pepsi packaging that would reflect these three important attributes.
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Nostalgic carton graphics

Assigned the task of creating nostalgic branding and imagery for a new line of cream pies from Mrs. Smith’s, DePersico Creative Group (Havertown, PA) took the traditional, old-fashioned themes specified by the pie baker and created a rich, soda-shoppe-esque package.
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Coca-Cola endorses new mold-making technology

Soft drink bottler lauds new patented technology for manufacture of plastic molds, both for injection and blow molding.
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Ocean Spray goes rectangular

Ocean Spray, the firm that brought the first hot-filled PET bottle to the U.S. marketplace way back in ’85, is launching the Ripple Grip bottle, a new variation on the same hot-fill theme.
The first robotic loader (top right) for workplace water bottles was installed at Neverfail's Thornleigh plant.
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U.S. technology upgrades Australian water bottler

A 66% increase in productivity and a threefold boost in output accompany the installation of automated workplace water-bottle filling and handling.
With its unique dispensing feature, the Fridge Pack works well in home refrigerators.
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Consumers drive new 12-pack shape

Last summer, one Coca-Cola canner set out to change the shape of 12-pack paperboard carriers, and Coke Consolidated is now reaping the rewards.
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Printing that's best in class

Two stand-up pouches, a shrink-sleeve label, and a retro coffee bag boast printing that wowed FPA judges.
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Design: Sophisticated redesign

Last summer, Geyserville, CA-based Peak Wines Intl., a subsidiary of Jim Beam Brands, redesigned packaging for its Canyon Road line. The redesign, carried out by Michael Osborne Design (San Francisco, CA), combines the qualities of approachability and sophistication in a label created to appeal to young, urban, professional wine drinkers.
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Blue Ice mimics design

21st Century Spirits, City of Commerce, CA, felt the best way to link its 50-ml size of Blue Ice potato vodka to its striking 750-ml glass bottle was to duplicate the design. Like its parent glass version launched two months earlier, the 50-ml bottle uses a pressure-sensitive label that yields a no-label-look, and includes icicles molded into the back panel.

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