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To help breathe new life into its ice cream packaging, Cumberland Farms enlisted Sheaff Dorman Purins (Boston, MA). Working with Cumberland Farms’ marketing and manufacturing departments, Sheaff designers conducted competitive research and explored a variety of approaches to develop new flavors, a new structure, and a new look for the packaging.
In the candy business, Pez in its refillable dispenser is a classic. Now Leading Brands, Inc., is marketing a Pez shelf-stable juice, in a 8.54-oz (250-mL) “no-spill” stand-up pouch topped with a collectible Pez character.