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Aluminum containers continue to boost the energy drink category. Elements Beverage division of the Snapple Beverage Group, White Plains, NY, is using marketing alchemy to switch bottles of its Elements energy drinks from glass to aluminum.
One-handed dispensing of coffee creamer is coming to dairy cases across the country as Morningstar Foods, a subsidiary of Dallas-based Dean Foods Co., begins shipping its International Delight brand in PET containers with a custom dispensing closure.
If Seattle-based Starbucks is synonymous with fine coffee, Brown & Haley, Tacoma, WA, has a similar cachet with its Almond Roca candy. Beginning this year, the two organizations are teaming up as B&H produces Mocha Roca Coffee Buttercrunch in distinctive packaging for exclusive sale at Starbucks outlets.
To help breathe new life into its ice cream packaging, Cumberland Farms enlisted Sheaff Dorman Purins (Boston, MA). Working with Cumberland Farms’ marketing and manufacturing departments, Sheaff designers conducted competitive research and explored a variety of approaches to develop new flavors, a new structure, and a new look for the packaging.