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Case Studies

Beverage Packaging

These aren't your mom's cosmetics: mark. products ring up sales from \"daughters of Avon\" using packaging that's clear and comp
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Avon makes youthful mark.

Avon calls on creative packaging with a touch of whimsy to drawyouthful-minded consumers to its new 250-item ‘mark.’ line.
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Pipeline: Innovation continues

As I wrote last month, I’m still trying to clean 2003 out of my office, and there were a few other packages that bear examination, although with relatively modest detail.
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Aspirin sachet wins competition

A high-barrier laminated sachet for a granular Aspirin Effect product from Bayer Vital, Leverkusen, Germany, was chosen as Foil Pack of the Year by the European Aluminum Foil Assn.
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Contoured can plays in Australia

In mid-December, Melbourne, Australia-based Carlton & United Breweries (CUB) launched a limited-edition Australian cricket shirt shape embossed on the back of a contoured can for its Victoria Bitter (VB) beer.
A "double-wrapping" system overwraps each surgical kit case in 1.5-mil pe film. First, the case is wrapped as it moves end-first
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Double wrapping improves Cardinal's health

Healthcare provider Cardinal Health upgrades its surgical kit operations with new shrink-wrapping equipment.
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Heinz stands up in foodservice

H.J. Heinz and Pechiney Plastic Packaging combined to win a Printing Gold award from the Flexible Packaging Assn. with a single-serve, stand-up gusseted pouch used for nine Heinz condiments, including ketchup, mustard, mayonnaise, jams, and syrup.
ConAgra's Healthy Choice packages' green background paved the way for Nabisco's success with SnackWells, now a product of Kraft
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Calorie catharsis

FDA’s attack on obesity promises food label copy changes while substantive packaging purges may be possible, too.
Top right photo shows two of the three Actis 20 coating systems running at the Martens Brewery.
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Belgian brewer moves fast to barrier-coated bottles

Deposit legislation in Germany spurred Martens Brewery to invest in an in-house line for making, coating, filling, and packaging of PET beer bottles.See video
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Turkey Hill's cool new label

Following a successful market test of a new insulating label that keeps cold beverages cooler, Turkey Hill Dairy plans a broader use of the novel label come spring.
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Retooling hardware packaging

Our annual look at hardware packaging ranges from the cute (fancy seed pails) to the creatively functional (driveway sealer in an easy-pour bucket).
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German brewer bets big on multilayer PET

This high-volume move to multilayer PET bottles for beer sold at retail in Germany could signal a much broader acceptance of PET for beer.See video
Before
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Royal label redesign

Indiana-based Oliver Winery recently hired Flowdesign to redesign two of the labels for its best selling wine products. Both wines use newly designed bottles topped with decorated corks that are seen through the clear glass.
Can body prototypes are held on mandrels as they're printed on a pilot printing line.
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Redesigned graphics pour Welchito into Hispanic markets

A pilot aluminum can-decorating line in suburban Chicago helps Welch Foods introduce new flavors of Welchito juice drinks to children in Latin America and the Caribbean.
The first of two machines that dispense crumpled kraft paper to fill voids was added to meet the needs of an educational publish
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Void-fill to order

Dart Warehouse’s giant fulfillment operation uses a wide variety of void fillers to match what its customers want.
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Creating a sparkling holiday design

Welch’s Sparkling Grape Juice Cocktails will be dressed as Nutcrackers this year for the holiday season, thanks to designers at The Bailey Group. The glass bottles are wrapped from head to toe in a “lively and festive” shrink label.

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