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Case Studies

Beverage Packaging

This closure, called torqued-on, pilfer-proof, is an adaptation of closures used for high-end spirits.
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Phillips abandons cork for screw cap

Torqued-on pilfer-proof cap from England looks like conventional capsule, but twists open easily.
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Pepsi's root beer adds a 'growl'

Trio of design firms works with Pepsi marketing to add bulldog to Mug root beer label. New look appeals to teen boys and their moms.
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Design for new Labatt Select

Labatt Select, a new low-carbohydrate Canadian light beer, enlisted Shikatani Lacroix Brandesign for its packaging design needs when breaking into the quickly growing U.S. low-carb beer category.
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Cups from corn quench thirsts here and abroad

What do Alken-Maes Breweries in Belgium, Tipperary Natural Mineral Water in Ireland, the Telluride Bluegrass Festival in Colorado, and the National Mall in Washington have in common?
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Steel can packs innovation and functionality

An elegant, curved shape and a subtle, embossed image of a coffee cup, saucer, and rising steam are the first things you notice about J.J. Darboven’s new steel coffee can for Warca-brand ground or bean coffee.
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McDonald's 'dips' into sliced apple bags

A plastic pouch containing 2.4 oz of ready-to-eat apple slices is part of McDonald’s new New Happy Meal Choices, aimed at providing parents and children with mix-and-match menu options.
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Closure energizes Olay vitamins

Consumer convenience is behind Pharmavite LLC’s use of Weatherchem’s NutraFlapper® closure for an Olay-brand vitamin supplement line introduced in August ’03.
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New PEN bottles in Denmark

Danish Brewery Group (DBG) has launched its Royal Pilsner and Royal Classic beers in new refillable 38-cL bottles of polyethylene napthalate (PEN), made by Rexam Petainer in Lidköping, Sweden.
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Bud Light goes to no-label look

Bud Light 12-oz glass bottles get a fresh look this summer as glue-applied paper labels give way to clear film labels and the no-label look.
Machine Case Study
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Keith Spicer Ltd. bags efficient end loader

An automatic end-loading cartoning machine is helping tea and coffee producer Keith Spicer Ltd. pack up to 3.7 million tea bags each day. The Bradman Lake SL904 end loader operates on two shifts, handling the output of two baggers and two flow wrappers.
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Anniversary makeover

Shikatani Lacroix Brandesign developed a new look for the 2003 vintage of the Hillebrand family of wines in conjunction with the winemaker’s 25th anniversary.
Glove ports allow operators to make adjustments at key machine areas.
Machine Case Study
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Swiss beverages go on the 'bloc'

An aseptic bloc filling system helps Pomdor AG
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Mount Gay Rum debuts new flavors in sophisticated packaging

Mount Gay Rum has added two new flavors to its flavored rum category: Mount Gay Mango Rum and Mount Gay Vanilla Rum. Each new flavor is packed into stylish bottles with graphics designed by MLR Design.
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Award-winning package design

Deutsch Design Works recently won Double Gold Medals for packaging design at the 2004 San Francisco World Spirits Competition. The award-winning design for Shakers Rose Vodka, Shakers Rye Vodka, and Shakers Original American Vodka in 200-ml and 700-ml sizes consists of a frosted glass bottle with a penguin icon.
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Nutty beer canister

What could be more natural than beer nuts in a beer can?

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