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Ferolito Vultaggio & Sons have given their Extreme Energy Shot beverage a new taste profile and larger package. A larger, cutting-edge package communicates the power of the beverage, which is made with real cane sugar and 10% real juice, as well as some other high-performance ingredients such as Taurine and Ginseng.
Miller Lite and Miller Genuine Draft are the first two beer brands now in the marketplace in the refrigerator-friendly 12-packs called the Fridge Pack (see "Coke canner rolls out ‘fridge-friendly’ pack" in a previous issue of Packaging World).
In mid-December, Melbourne, Australia-based Carlton & United Breweries (CUB) launched a limited-edition Australian cricket shirt shape embossed on the back of a contoured can for its Victoria Bitter (VB) beer.