Case Studies

Beverage Packaging

Package Case Study
| May 7, 2011

Anniversary bottles enable Redhook fans to partake, reminisce

Craft beers are hot with consumers, but even they can’t rest on their laurels. At some point, the longstanding among these upstart brews move toward status as mature brands, and they have to reinvent themselves.
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FLASQ_aluminum_wine_bottle
Package Case Study
| April 5, 2011

Hip FLASQ is first U.S. wine brand in a can

Quick-chilling and shatterproof, FLASQ Wines in aluminum bottle cans provide new venue opportunities for wine sales.
Dasani_Odwalla
Package Case Study
| April 5, 2011

Dasani and Odwalla launch nationally in PlantBottle

Dasani PET bottle boasts 30% plant material, while Odwalla’s new HDPE package is the first 100% plant-based bottle that is also fully recyclable.
LIV_Organic_new
Package Case Study
| April 4, 2011

LIV athletic drink goes to a full-body shrink label

Princeton, NJ-based LIV Organic gets a brand lift for its re-launch to meet new demographics and protect product contents.
ConforMIS_pack
Package Case Study
| March 11, 2011

FPA winners are good as gold

Notable advances in sustainability, shelf impact, laser micro-perforation, and shelf life extension are all on display in the Flexible Packaging Association’s Gold Award winners.
Lays_potato_chips
Package Case Study
| March 9, 2011

Five best practices for shoring up your package's backside

The back panel is more than just a placeholder for the ingredients label. It’s an underutilized area of the package that can sell an engaging brand.
Package Case Study
| March 8, 2011

New carton launched for eco-conscious wine enthusiasts

Bota Box, a wine producer of premium 3-L California varietals in Napa, CA, has announced an extension of its environmentally sensitive portfolio with the launch of 500-mL cartons from Tetra Pak.
Package Case Study
| March 7, 2011

FPA winners are good as gold

Notable advances in sustainability, shelf impact, laser micro-perforation, and shelf life extension are all on display in the Flexible Packaging Association’s Gold Award winners.
Jealsa_tuna
Package Case Study
| March 6, 2011

Tuna cans open with ease

Jealsa, the leading Mediterranean fish canner, is relaunching its oil-based tuna product using PeelSeam™ peelable ends.
Societe_wine
Package Case Study
| February 14, 2011

PET wine bottle takes off with Air Transat

Canadian supplier of fine wines Societe de Vin Internationale launches a 1-L PET barrier bottle for its wine brands that quickly takes flight with Air Transat airlines.
Hormel E-Z Zip[r] Pouch - Ampac
Package Case Study
| February 11, 2011

2011 FPA Silver Award Winners

The following award winners took home Silver Awards in the 2011 FPA Awards competition.
Package Case Study
| February 10, 2011

Snack portion olives 'packed loose without the juice'

“The pop-able olive that is unstoppable!” That’s how Plant City, FL, specialty food importer and distributor Mario Camacho Foods describes its new snack-size olive portions packed in portable, single-serve, stand-up pouches.
Package Case Study
| February 8, 2011

Digitally printed label lends personality to Wisconsin bistro's sauce

Carmella’s Italian Bistro. When the family-owned restaurant in Appleton, WI, decided to market its popular, authentic Carmella’s House Marinara Sauce outside of the bistro, the owners concluded that the right label design was essential for conveying the personality of the restaurant, while also allowing Carmella’s sauce to stand out on shelf at four local retail outlets.
Package Case Study
| February 3, 2011

Coors Banquet beer joins heritage packaging bandwagon

Brewer’s nostalgic packaging is another sign that the trend toward designs that celebrate a brand’s past has legs with consumers.
Bota_Box
Package Case Study
| January 27, 2011

New 500-mL wine carton aimed at 'active, modern lifestyle'

Eco-friendly wine producer introduces line of 500-mL cartoned wines for consumer convenience and portability.

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