Beverage Packaging

This fall, in a nod to the millions of people leaving a relaxing summer behind and embarking on a reenergized autumn, Diet Coke is launching a new, refreshed ad campaign and limited-time-only can design that will catch the eye of extraordinary individuals everywhere.

For it’s 250th anniversary, Greenall’s Original London Dry Gin gets modern update, with stylized graphics meant to appeal to a younger generation of gin drinkers.

Vemma employs the input of 23,000-plus Facebook followers to help design a more modern look for its aluminum can-packed energy beverages.

In 2009, Starbucks publicly announced a goal to make 100% of its cups—that’s 4 billion cups globally each year—recyclable or reusable by 2015

First soft drink bottle in North America to be made from 100% rPET will reduce the amount of virgin plastic used by approximately 6 million pounds annually.

For Choice Organic Teas, the redesign of the packaging for its Original tea line could be likened to polishing a gem.

Roberts Dairy Foods, Omaha, NE, puts its namesake milk through rigorous quality testing, and it is leveraging the label on its milk cartons to reflect the product’s high standard.