Beverage Packaging

A new limited-edition package design for evian mineral water combines the bottled water brand’s free-minded spirit with the nonconventional creativity of French fashion design house Courrèges.

See it at Pack Expo Booth #2811. Draped in what the luxurylaunches.com blog calls a “sexy red crocodile skin,” the limited edition Bodyguard Champagne Brut from Piper-Heidsieck was rolled out this month at select travel retail outlets.

According to information on LovelyPackage.com, Western Australia winemaker Harvey River Bridge Estate approached strategic marketing agency brainCELLS in early 2010 to work on a new premium cider range called Graci.

Belgium's Barú Chai Tea line is a "pure, rich and honest, funny and crazy" mixture of tea and chocolate.

For its contemporary beer brand, Vale Ale, McLaren Vale Beer Co. of South Australia uses a package design from Parallax Design that differentiates the brew from the category norm with its simplicity and modernity.

French filler Cacolac has signed a contract with Australian company Barokes Pty Ltd. (now registered in Europe as Vinsafe International Pty Ltd.) licensing them to fill wine in a can using Barokes’ Vinsafe technology.

Britvic has shaken up the soft drinks industry by giving its iconic Tango brand a new twist with the launch of Turbo Tango, a ground-breaking soft drinks innovation targeted at teens. The innovation features ‘nitro-fuelled’ aerosol technology, which delivers a foamy blast of orange and a totally new drinking experience.