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Case Studies

Beverage Packaging

Celsius cans
Package Case Study
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Redesigned can energizes Celsius

Sleek aluminum can with brighter graphics delivers appeal for this vitamin-enhanced, pre-exercise beverage that aims to burn calories.
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Caribou Amy
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Packaging helps Caribou Coffee support CancerCare

A limited-edition package for Amy’s Blend Collection includes a peel-back label that commemorates the company’s original roastmaster.
Package Case Study
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Safeway has occasion-based wine category all wrapped up

A new line of wines targeted at specific buying occasions stand out on Safeway’s store shelves, with their ‘exquisitely designed’ full-body paper wraps.
Package Case Study
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Female-targeted energy drink a stunner in slim can

Goddess Energy, Inc. improves the formula for its Flirt Energy Drink, and rolls out the beverage in sleek aluminum can that offers functionality, sustainability.
Machine Case Study
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More speed, less breakage for fragile containers

When their old drop packer didn’t do the job, distilled spirits maker Luxco found a case packer with money-saving technology built in.
Package Case Study
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First anti-aging beverage balances technology, taste

New beverage clinically proven to help the body generate collagen launches in a hot-fill PET bottle decorated in a clean, clinical design that also highlights flavor.
Package Case Study
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Portable, stackable single-serve wine launched

More than a gimmick, Stacked Wines’ new single-serve PET packaging uses proprietary technology to deliver convenience, a longer shelf life, and a premium wine-drinking experience.
Package Case Study
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Oat Works package design highlights benefits, not 'bores'

Vibrant, fruity colors and modern, bold typography moves oat and fruit-based smoothie packaging away from oat clichés, to reflect product’s taste, smoothness.
Package Case Study
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Resealable latex lid allows for savoring of whisky shots

Scottish Spirits Single Grain Scotch Whiskey in a 12-oz can now comes with a resealable, reusable latex cap that allows for product consumption over time.
AFTER: Squared-up bottle with offset neck is easier to pour and easier to store in the fridge door.
Package Case Study
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The new 'pour-tastic,' 'store-mazing' square bottle from SunnyD

New easier-to-pour, easier-to-store, more supply chain-efficient bottle for SunnyD gallon positions packaging as a value-added asset for both the consumer and brand owner.
Machine Case Study
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Upscale bottled water brand chooses scribing lasers

Nestlé Group's Carola Natural Spring Water brand benefits from the increased performance, flexibility, and high-quality coding of new scribing lasers.
Xcel Milk is packaged in an injection/stretch blow-molded bottle made from rPET.
Package Case Study
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Milk-based drink for post-exercise recovery flexes rPET muscles

High-quality post-exercise recovery drink launches in the U.K. in a unique, sporty 500-mL bottle made from rPET.
Package Case Study
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Melitta brand in Brazil debuts single-serve cartons

Coffee-flavored milk drinks from Melitta are packaged for on-the-go consumption in easy-to-grip, single-serve liquid cartons—a first in Brazil.
Package Case Study
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New, 'greener' Starbucks cup sleeve uses adhesives innovation

New cup sleeve allows for reduction in material and greater PCR material, with no degradation in quality, through proprietary adhesive/converting technology.
Lebensbaum tea
Package Case Study
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Organic tea producer selects cellulose-based packaging material

Germany-based Lebensbaum to pack its range of organic teas in NatureFlex NVR material, which delivers environmental and barrier benefits.

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