Case Studies

Beverage Packaging

Package Case Study
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Skinnyminis cocktails are convenient in 200-mL PET

Beam’s popular Skinnygirl Margarita ready-to-serve cocktail is launched in a single-serve PET barrier bottle, opening the brand up to new venues.
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Package Case Study
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Fully compostable coffee pack launched

Canadian coffee roaster Pistol & Barnes offers its Fair Trade, organic Farmer First coffee brand in a compostable pack made of paper laminated to a wood pulp-based film.
SW wine can
Package Case Study
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Slim can suits Southwest Wines

Its renamed Soleil Mimosa wine is launched in an on-the-go aluminum can that provides sustainability, portability, and graphics punch.
Package Case Study
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Custom case saves waste for winery

A specially designed 12-count corrugated case for small-volume winery Terrien provides a more sustainable packaging solution through a sophisticated, sturdy structure.
Friesland Campina's Omega brand dairy products in the combibloc XSlim.
Package Case Study
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Small-size aseptic carton is a 'little sensation'

New small-format carton pack comes in a total of seven volumes from 80 to 180 mL, all of which can be filled on the same filling machine.
Celsius cans
Package Case Study
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Redesigned can energizes Celsius

Sleek aluminum can with brighter graphics delivers appeal for this vitamin-enhanced, pre-exercise beverage that aims to burn calories.
Caribou Amy
Package Case Study
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Packaging helps Caribou Coffee support CancerCare

A limited-edition package for Amy’s Blend Collection includes a peel-back label that commemorates the company’s original roastmaster.
Package Case Study
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Safeway has occasion-based wine category all wrapped up

A new line of wines targeted at specific buying occasions stand out on Safeway’s store shelves, with their ‘exquisitely designed’ full-body paper wraps.
Package Case Study
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Female-targeted energy drink a stunner in slim can

Goddess Energy, Inc. improves the formula for its Flirt Energy Drink, and rolls out the beverage in sleek aluminum can that offers functionality, sustainability.
Machine Case Study
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More speed, less breakage for fragile containers

When their old drop packer didn’t do the job, distilled spirits maker Luxco found a case packer with money-saving technology built in.
Package Case Study
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First anti-aging beverage balances technology, taste

New beverage clinically proven to help the body generate collagen launches in a hot-fill PET bottle decorated in a clean, clinical design that also highlights flavor.
Package Case Study
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Portable, stackable single-serve wine launched

More than a gimmick, Stacked Wines’ new single-serve PET packaging uses proprietary technology to deliver convenience, a longer shelf life, and a premium wine-drinking experience.
Package Case Study
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Oat Works package design highlights benefits, not 'bores'

Vibrant, fruity colors and modern, bold typography moves oat and fruit-based smoothie packaging away from oat clichés, to reflect product’s taste, smoothness.
Package Case Study
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Resealable latex lid allows for savoring of whisky shots

Scottish Spirits Single Grain Scotch Whiskey in a 12-oz can now comes with a resealable, reusable latex cap that allows for product consumption over time.
AFTER: Squared-up bottle with offset neck is easier to pour and easier to store in the fridge door.
Package Case Study
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The new 'pour-tastic,' 'store-mazing' square bottle from SunnyD

New easier-to-pour, easier-to-store, more supply chain-efficient bottle for SunnyD gallon positions packaging as a value-added asset for both the consumer and brand owner.

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