United Distillers & Vintners recently replaced glass with polyethylene terephthalate for 200-mL (6.76-oz) bottles of its TGI Friday’s® On the Rocks line of ready-to-drink cocktails. The custom bottles are injection/stretch blow molded by Schmalbach-Lubeca.
When Hydrade Beverage Co. was looking for a design company to put life into its new product, it turned to Sibley Peteet Design (Austin, TX). According to the company, the product, a high-speed energy drink, is the only sports beverage that contains glycerol, which research shows to be the ingredient that best hydrates the body.
In the premium spirits category, Luctor shows Dutch heritage through extravagant decorating of Vincent Van Gogh vodkas, gin and a liqueur. Gallery graphics require 16 colors involving suppliers in five European countries.
The expression “show me the money” has taken a beverage twist Down Under. That’s where United Distillers & Vintners, part of London, England-based Diageo, has stashed real cash inside select cans of Bundaberg’s Rum & Cola.