Case Studies

Beverage Packaging

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Vibrant label whirls with color

In February, White Rock Products Corp., Whitestone, NY, introduced Southern Swirl carbonated soft drinks in a 12-oz glass bottle decorated with a six-color, clear heat-transfer body label.
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Juiced-up graphics

In a dramatic departure from its old packaging, Snapple’s Mistic Drinks unveiled a new, more contemporary-looking bottle in the marketplace earlier this year.
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Plastic innovation

In May, Glendale, CA-based Nestlé USA introduced Nestea iced tea concentrate in a striking custom-molded bottle supplied by Continental Plastics Container (Elk Grove Village, IL).
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Coors carton 'on the rocks'

Just in time for the summer picnic season, Golden, CO-based Coors released its Coors Cooler Box, a disposable cooler carton with a patented barrier that holds ice and water.
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Sony in Japan, Swedish dairy introduce 'green' packs

Sony debuts computer discs in an overwrap made from biodegradable, compostable resin. Swedish dairy tries 2-L bottle for milk and juice made from a resin blended with calcium carbonate.
Bottles are removed from reshippers by a continuous-motion rotary-style uncaser (left).
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Bacardi moves to modernization

A revamp of Line One is just part of a plant-wide move to upgrade, automate, and modernize Bacardi’s Jacksonville, FL, plant. See in-plant video
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Nestlé 'concentrates' on tea packaging

In May, Glendale, CA-based Nestlé USA introduced Nestea iced tea concentrate in a striking custom-molded bottle supplied by Continental Plastics Container (Elk Grove Village, IL). The bottle includes a measuring chart along the side that shows how much tea to use per quart of water.
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Campbell's meal kit packs convenience

Spotted by Packaging World editors at FMI, Campbell’s Supper Bakes will rollout nationally in July with five packaging components. Each outer paperboard carton contains a 10¾-oz easy-open steel can of baking sauce, a high-density polyethylene/ethylene vinyl acetate-blend pouch of starch mix, and paper/plastic and foil/plastic-laminated tandem packets of seasoning and crumb toppings.
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Putting the 'K' in packaging

Canandaigua Wine Co.’s newest addition, K, is an alcoholic hard cider produced in England, designed to look like nothing beer drinkers have seen before.
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Stars and stripes design

Welch’s Sparkling Juice is dressing up for the holidays. A new shrink-wrapped package, designed by Bailey Design Group (Plymouth Meeting, PA), should help Welch’s expand consumption of its product to times of the year other than Thanksgiving, Christmas, and New Year. “The challenge for us was to create lively packaging that ties in directly to holiday occasions and promotes a feel of family and celebration while maintaining a premium image,” says Russ Napolitano, executive vice president and partner at Bailey.
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Au-ve-co fastens itself to print-and-apply labeler (sidebar)

Distributor/vendor duo drive Au-ve-co
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Nestlé package 'percolates' success

Nestlé Canada’s Nescafé Ice coffee syrup bottle earned the “Chairman’s Choice” award in the 2001 National Canadian packaging competition. Developed in conjunction with Graham Packaging Canada (Burlington, Ontario, Canada), the blow-molded, black opaque high-density polyethylene bottle has turned a lot of heads in grocery dairy aisles since its Canadian national rollout earlier this year. A U. S. introduction is expected at some point in the future.
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From gabletop to plastic

Both Nestlé USA and Hershey Foods used the Food Marketing Institute 2001 show as a platform to promote plastic containers that replace gabletop cartons.
12 bottles are gripped mechanically by their necks and rotated 180?
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Blow molder's bottle handling goes turnkey

As more distillery customers wanted bottles packed in reshippers, Captive Plastics installed a turnkey system that erects cases, loads partitions, and inverts freshly blown bottles.
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Graphics inspired by Dutch master

Once San Francisco-based Skyy Vodka founder Maurice Kanbar perfected his decadent Dutch chocolate cream liqueur, it was only a matter of time before he created an appropriate package.

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