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Case Studies

Beverage Packaging

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Heinz speeds oval container to market

Heinz Pet Snacks’ new Savory Bites dog snacks, packed in a tall oval container, epitomize the company’s new speed-to-market initiative.
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Wine labels reflect high quality

The Robert Mondavi Winery, maker of premium Chilean wines Caliterra and Arboleda, wants its customers to know they are drinking a quality wine—even before they uncork the bottle.
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New machine 'maps' out sandwich packs (sidebar)

Reiser helps distribute packaging solutions
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PET carafe shakes up NFC juice category

This month, Atlanta-based Coca-Cola’s Minute Maid Co. will launch Simply Orange not-from-concentrate (NFC) premium juice in a distinctive 1.75-L carafe made of polyethylene terephthalate.
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Dole debuts in barrier-coated bottles

The distribution power of Pepsi and the brand recognition of Dole combine in single-serve juices in barrier-coated 16-oz bottles for a line of nine natural fruit flavors developed through the Tropicana Division of PepsiCo, Purchase, NY.
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SoBe goes plastic for sport drinks

“With this package, we’re marrying functionality of the package with sports nutrition in the product,” says Bill Meissner, director of brand development for South Beach Beverage, Norwalk, CT.
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Anheuser-Busch'tees up'golf-ball can

Beginning Feb. 26, 2001, St. Louis-based Anheuser-Busch made Michelob and Michelob Light available nationwide in new 12-oz aluminum cans with a golf ball decoration embossed onto can fronts and backs.
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Graphics offer visual lullaby

When Concord, MA-based Welch’s came out with a new line of baby juice, it employed Bailey Design Group (Plymouth Meeting, PA) to create a bottle that clearly distinguished it from competitors and conveyed a sense of gentleness, quality, and comfort.
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Graphic 'Masterpiece'

Masterpiece Fundraising, Hayward, CA, a promoter and supplier for school fund-raising projects, recently added a line of gourmet coffees to its desert-oriented line of food.
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Award-winning design

The 2000 Mobius Advertising Awards’ Best of Show statue went to Sichuan Xialoin Design Co. (Chengdu, Sichuan, China) for its Shuijing Fang Liquor package design.
In this photo, the central feed wheel (right) has just been loaded with 36 cans, and the pickup head (left) is ready to load aga
Machine Case Study
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Pepsi caps its cans

In response to consumer concerns about hygiene, Pepsi-Italy has begun thermoforming HIPS overcaps onto single-serve cans of its soft drinks.
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Technical prowess, flexible style

Two improved package materials, one for cup lidding, one for microwave wrapping, secured Technical Innovation awards in the Flexible Packaging Assn. competition. Printing and Environmental Achievement awards also went to new technologies.
Package Case Study
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Sporty pouch a U.S. first

Wanting to make a splash in the sports drink category, Hydrade Beverage is introducing a 500-mL stand-up pouch with a PET/foil/PET/PE structure.
Machine Case Study
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E-tailer cushions itself in a perilous environment (sidebar)

Dunnage options, economics
Coupling that connects the servo motor to the pick-and-place carriage can be seen onboard the case packer at the very top of the
Machine Case Study
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Coupling smooths packer's pick-and-place motion

Servo motor coupling provides smooth and accurate pick-and-place motion in a case packer at Jersey Juice.

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