Welch’s Sparkling Juice is dressing up for the holidays. A new shrink-wrapped package, designed by Bailey Design Group (Plymouth Meeting, PA), should help Welch’s expand consumption of its product to times of the year other than Thanksgiving, Christmas, and New Year. “The challenge for us was to create lively packaging that ties in directly to holiday occasions and promotes a feel of family and celebration while maintaining a premium image,” says Russ Napolitano, executive vice president and partner at Bailey.
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The distribution power of Pepsi and the brand recognition of Dole combine in single-serve juices in barrier-coated 16-oz bottles for a line of nine natural fruit flavors developed through the Tropicana Division of PepsiCo, Purchase, NY.
Two improved package materials, one for cup lidding, one for microwave wrapping, secured Technical Innovation awards in the Flexible Packaging Assn. competition. Printing and Environmental Achievement awards also went to new technologies.