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Case Studies

Beverage Packaging

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Energy drink rockets to retail

In September, Ferolito Vultaggio & Sons, Lake Success, NY, “launched” its AriZona Rx Extreme Energy Shot drink in a package that resembles a rocket. The drink uses an 8-oz aluminum can topped with a polypropylene cap that doubles as a “shot cup.” According to Ferolito Vultaggio & Sons, creators of the AriZona Beverage brand, the “shot cup” provides an industry-first sanitary cap.
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Abita tests pasteurizable beer in PET

Abita Brewery next year plans to commercialize beer in a one-way multilayer plastic bottle that’s pasteurizable. Until now, the plastic bottles typically used for beer didn’t have sufficient thermal resistance to withstand pasteurization, so brewers choosing to use plastic have had to rely on some form of cold filtering or flash pasteurization. But the availability of this new tunnel-pasteurizable bottle could make one-way plastic beer bottles a viable option for a lot more brewers. Abita Brewery, based in Abita Springs, LA, is a regional craft brewer.
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New products, new looks for Korbel brandies

After more than 100 years, Korbel adds two new brandies and redesigns all labels to be more competitive in its category.
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Package Case Study
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PET developments refresh beverage and dairy applications

AriZona Beverages moves into a hot-filled PET longneck bottle, PET helps launch a carbonated dairy drink, PET/nylon/PET resists carbonation loss for Perrier’s new bottle, and an additive extends shelf life for the first PET-bottled milk in the U.K.
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Art nouveau design

For the second year in a row, Andy Powell, an artist represented by Scott Hull Associates (Dayton, OH), has created a dynamic piece of artwork to decorate bottles of 2001 Beringer Nouveau red table wine.
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'Fresh-roasted' design

Whether it’s coffee or ice cream, Seattle-based Starbucks continuously works to strengthen its brand identity. Facing fierce competition for premium freezer case space, Starbucks turned to Enterprise IG (San Francisco, CA) to create an exciting new look that would stand out from the competition and also provide a more unified brand identity.
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Promotional graphics

To bolster its Grand Prix Formula One Sweepstakes, Stamford, CT-based Beck’s North America introduced a special, limited-edition 16-oz collector aluminum beer can and multipack racing packaging.
The system shown here includes a robotic positioner that picks a bundle of 12-count corrugated shippers, orients the bundle, cut
Machine Case Study
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Machinery brings the future to Latrobe

The front end of this glass line for 12-oz Rolling Rock beer is practically an operator-free zone. Laser-guided vehicles replenish packaging materials on demand. See in-plant video
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Pulp-packed wine bottles please customers

When Viansa Winery of Sonoma, CA, switched recently from expanded polystyrene to molded pulp packaging for the wines it ships via parcel service, the move was driven largely by environmental concerns.
Machine Case Study
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Three legs are better than one

Glass bottles of Rolling Rock beer run through paired fillers at 1길/min and then fan out to any one of three packaging legs. Eight operators ‘patrol’ the entire line. See in-plant video
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Havana brews enticing shape, graphics

The allure of Havana’s sophisticated nightlife emerges through the image of an exotic woman to become the icon that dominates the full-body shrink label adorning Havana, an iced coffee from North American Beverage Co., Ocean City, NJ.
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Welch's opts for multilayer PP, easy-spread cap

Like other juice marketers, Welch’s has typically relied on heat-set polyethylene terephthalate when converting from glass to plastic. But the firm changed that pattern when it came time to design a plastic alternative to its 10-oz single-serve glass containers. This time, the Concord, MA-based firm opted for a translucent polypropylene bottle rather than clear PET.
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J-I-T decoration cures logistic challenges

A unique in-plant bottle decorating method at Voss of Norway solves procurement and inventory challenges while reducing breakage by 10%.
Cutaway diagram shows just how much space the heat-generating chamber occupies inside the can.
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Nestlé tests an award-winning can

Consumers on the go continue to drive packaging development around the world. This time it’s a self-heating can of coffee from Nestlé UK.
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Coors carton 'on the rocks'

Just in time for the summer picnic season, Golden, CO-based Coors released its Coors Cooler Box, a disposable cooler carton with a patented barrier that holds ice and water.

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