Case Studies

Beverage Packaging

Sara Lee's mini-donut packing system uses an unusual continuous-motion rotary drum loader (seen at left and up close at far left
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Prototype wrapper's feeder suits Sara Lee

An automated mini-donut sorting and wrapping system improves efficiency at Sara Lee’s Paris, TX, bakery.
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Winn-Dixie's contemporary, revamped graphics strengthen the chain's name to increase consumer recognition and loyalty. The new d
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Winn-Dixie leverages its own brand name

One-stop shopping provides Winn-Dixie with a comprehensive redesign for 60 private-label brands involving more than 3ꯠ items.
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Wine's single-serve PET bottle serves new venues

In late April 2002, Canandaigua Wine introduced nationwide 375-ml PET bottles of Arbor Mist wine in four fruit flavors.
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First PET, pasteurizable

In England, Coors Brewing Co. has launched Reef, a vodka-based fruit drink, in a three-layer plastic barrier bottle that’s fully pasteurizable.
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A juicy redesign

When marketers at Akron, OH-based Country Pure Foods decided to introduce its brand of juice and nectars, Ardmore Farms, to the retail market, they saw it as an opportunity to redesign packaging logo and graphics.
Electronic net-weigh fillers are long on sanitation and accuracy.
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Special equipment for a special concept

Custom blow molding, electronic net-weigh filling in a HEPA-filtered enclosure, robotic palletizing—it all helps Superior Dairy succeed with caseless shipping. See in-plant video
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'Entry-level' craft beer

Designed to target “youthful” beer drinkers, Pintail Ale from BridgePort Brewing, Portland, OR, is packaged to be reminiscent of BridgePort’s other beers, while establishing an elegant, stylish design.
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Holography delivers 'pizzaz'

When Chicago-based Barton Brands elected to add three flavored vodkas to its Fleischmann’s vodka line, management felt special labeling was in order.
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Alfresh extends into PET

Toronto, Canada-based Alfresh Beverages Canada in January began selling its 473-mL (16-oz) fruit juices in PET bottles, rather than glass, under the Everfresh brand name in Canada and Fairlee in the United States.
A new conveyor (inset) moves cases of wine to a new palletizer and wrapper installed October 2001.
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Winery harvests success with new machinery

New machinery helps Beringer Blass Wine Estates reduce breakage and damage to its glass wine bottles, as well as increase line efficiency.
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New bottle line brewing at Molson

In February, Molson announced plans to invest $34.8 million in upgrades at its Toronto brewery as the first installment in a $100 million plan to increase the facility’s production and efficiency.
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Digital case printer brings savings

Since Smith Frozen Foods replaced two off-line flexo case printers with a Model 3200 off-line digital case printer from Iconotech (Clinton, CT), one operator can now do the work formerly done by two.
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Nostalgic carton graphics

Assigned the task of creating nostalgic branding and imagery for a new line of cream pies from Mrs. Smith’s, DePersico Creative Group (Havertown, PA) took the traditional, old-fashioned themes specified by the pie baker and created a rich, soda-shoppe-esque package.
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Ocean Spray goes rectangular

Ocean Spray, the firm that brought the first hot-filled PET bottle to the U.S. marketplace way back in ’85, is launching the Ripple Grip bottle, a new variation on the same hot-fill theme.
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Coca-Cola endorses new mold-making technology

Soft drink bottler lauds new patented technology for manufacture of plastic molds, both for injection and blow molding.

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