Case Studies

Beverage Packaging

Package Case Study
| September 30, 2001

'Fresh-roasted' design

Whether it’s coffee or ice cream, Seattle-based Starbucks continuously works to strengthen its brand identity. Facing fierce competition for premium freezer case space, Starbucks turned to Enterprise IG (San Francisco, CA) to create an exciting new look that would stand out from the competition and also provide a more unified brand identity.
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Package Case Study
| September 30, 2001

Promotional graphics

To bolster its Grand Prix Formula One Sweepstakes, Stamford, CT-based Beck’s North America introduced a special, limited-edition 16-oz collector aluminum beer can and multipack racing packaging.
Package Case Study
| September 30, 2001

Pulp-packed wine bottles please customers

When Viansa Winery of Sonoma, CA, switched recently from expanded polystyrene to molded pulp packaging for the wines it ships via parcel service, the move was driven largely by environmental concerns.
The system shown here includes a robotic positioner that picks a bundle of 12-count corrugated shippers, orients the bundle, cut
Machine Case Study
| September 30, 2001

Machinery brings the future to Latrobe

The front end of this glass line for 12-oz Rolling Rock beer is practically an operator-free zone. Laser-guided vehicles replenish packaging materials on demand. See in-plant video
Package Case Study
| September 30, 2001

Havana brews enticing shape, graphics

The allure of Havana’s sophisticated nightlife emerges through the image of an exotic woman to become the icon that dominates the full-body shrink label adorning Havana, an iced coffee from North American Beverage Co., Ocean City, NJ.
Package Case Study
| August 31, 2001

J-I-T decoration cures logistic challenges

A unique in-plant bottle decorating method at Voss of Norway solves procurement and inventory challenges while reducing breakage by 10%.
Cutaway diagram shows just how much space the heat-generating chamber occupies inside the can.
Package Case Study
| August 31, 2001

Nestlé tests an award-winning can

Consumers on the go continue to drive packaging development around the world. This time it’s a self-heating can of coffee from Nestlé UK.
Package Case Study
| July 31, 2001

Vibrant label whirls with color

In February, White Rock Products Corp., Whitestone, NY, introduced Southern Swirl carbonated soft drinks in a 12-oz glass bottle decorated with a six-color, clear heat-transfer body label.
Package Case Study
| July 31, 2001

Juiced-up graphics

In a dramatic departure from its old packaging, Snapple’s Mistic Drinks unveiled a new, more contemporary-looking bottle in the marketplace earlier this year.
Package Case Study
| July 31, 2001

Plastic innovation

In May, Glendale, CA-based Nestlé USA introduced Nestea iced tea concentrate in a striking custom-molded bottle supplied by Continental Plastics Container (Elk Grove Village, IL).
Package Case Study
| July 31, 2001

Coors carton 'on the rocks'

Just in time for the summer picnic season, Golden, CO-based Coors released its Coors Cooler Box, a disposable cooler carton with a patented barrier that holds ice and water.
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Package Case Study
| July 31, 2001

Sony in Japan, Swedish dairy introduce 'green' packs

Sony debuts computer discs in an overwrap made from biodegradable, compostable resin. Swedish dairy tries 2-L bottle for milk and juice made from a resin blended with calcium carbonate.
Package Case Study
| July 31, 2001

Nestlé 'concentrates' on tea packaging

In May, Glendale, CA-based Nestlé USA introduced Nestea iced tea concentrate in a striking custom-molded bottle supplied by Continental Plastics Container (Elk Grove Village, IL). The bottle includes a measuring chart along the side that shows how much tea to use per quart of water.
Bottles are removed from reshippers by a continuous-motion rotary-style uncaser (left).
Machine Case Study
| July 31, 2001

Bacardi moves to modernization

A revamp of Line One is just part of a plant-wide move to upgrade, automate, and modernize Bacardi’s Jacksonville, FL, plant. See in-plant video
Package Case Study
| June 30, 2001

Campbell's meal kit packs convenience

Spotted by Packaging World editors at FMI, Campbell’s Supper Bakes will rollout nationally in July with five packaging components. Each outer paperboard carton contains a 10¾-oz easy-open steel can of baking sauce, a high-density polyethylene/ethylene vinyl acetate-blend pouch of starch mix, and paper/plastic and foil/plastic-laminated tandem packets of seasoning and crumb toppings.

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