Case Studies

Beverage Packaging

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New package debut

Flowdesign helped redesign the Blue Ice Vodka bottle, lifting its profile by 2” to help it stand as tall as its competitors on the shelf.
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Holiday launch for three-packs

Aunt Lydia’s Italian Crème toppings are now available in multiflavor three-packs from FACT Corp., Freehold, NJ, in two packaging formats.
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New glass stopper for wine closures

Another alternative to natural cork as a closure for premium wines is now being trialed in Germany.
At the Lynchburg, TN, Jack Daniel's plant, this rotary stretch wrapper operates at 80 loads/hr, two shifts/day. It handles the o
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Jack Daniel's toasts stretch wrapper

Jack Daniel’s Lynchburg, TN, distillery maintains efficiency and protects pallet loads of glass-bottled Tennessee sour mash whiskey with automated stretch-wrapping equipment.
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Self-heating beverage container debuts

WP Beverage Partners LLC is introducing a new line of its Wolfgang Puck brand of gourmet coffees in self-heating containers—a first in North America, says the container’s creator, OnTech Delaware Inc. in San Diego.
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Device measures bad vibes in China

In a vast country where only 25% of its roads are paved, the distribution challenges within China have long been problematic for packagers in the United States and elsewhere.
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PLA makes splash in bottled water

Sustainable packaging received a dramatic boost as BIOTA Brands of America Inc., Telluride, CO, launched its premium spring water in bottles molded of Cargill Dow LLC NatureWorks™ polylactic acid starting in October.
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Mountain man's green bottles

That’s green as in planet-friendly packaging. Founder David Zutler is chief executive officer of BIOTA Brands of America Inc., Telluride, CO, which introduced for retail sale in October the world’s first water in bottles made of polylactide, or PLA, a polymer derived from corn that’s commercially compostable.
The dynamic graphics on shrink labels help Galliker Dairy position "Shake" product as a treat rather than traditional milk.
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Shrink-sleeve label's graphics position Galliker's new dairy beverage (sidebar)

Full-body shrink labels have transformed dairy packaging, and the Galliker Dairy Co., Johnstown, PA, is using the tactic to introduce Shake, its new dairy-based beverage.
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Kwik Trip's cap conversion

Convenience store chain Kwik Trip, Inc., processes and packages all its Nature’s Touch-brand milks, juices, juice drinks, and bottled waters at its dairy facility in LaCrosse, WI.
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Special labels lead to vodka sales

Dutch distiller Toorank has achieved strong market presence for its Petrikov Red and Blue flavored vodka, thanks to striking labels that employ thermochromic inks.
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Sleeve label combines chips 'n' dip

Rumblers Chips ‘N’ Dip from Ennis Foods Ltd., Donegal, Ireland, combines tortilla chips and dip in a two-part clear plastic bowl and base, each with its own lid.
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Varietals veer toward ROPP

For two years, iconoclastic winery Bonny Doon has been busy switching from cork to aluminum ROPP caps. Now the conversion is nearly complete.
This closure, called torqued-on, pilfer-proof, is an adaptation of closures used for high-end spirits.
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Phillips abandons cork for screw cap

Torqued-on pilfer-proof cap from England looks like conventional capsule, but twists open easily.
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Pepsi's root beer adds a 'growl'

Trio of design firms works with Pepsi marketing to add bulldog to Mug root beer label. New look appeals to teen boys and their moms.

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