Case Studies

Beverage Packaging

Form and function chill out together in shelf-stable 64-oz bottles of Torani brand coffee blends and fruit smoothie mixes 
from
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Cool bottles for a hot market

R. Torre’s attention-getting sleeve-labeled HDPE bottles improve pouring and save shelf space. Dispensing pump offers drip-free operation.
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Brewing up a new packaging design

Portland-based bottler Widmer Brothers employed Hornall Anderson Design Works to complete the brand design for a new microbrew. To help Widmer carve out a niche within the amber beer market, designers focused on the tradition of slow-paced, easy drinking that draws consumers of amber beer.
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Ty Nant makes another packaging splash

This summer, Ty Nant Spring Water turned to Rexam plc to produce its latest bottles, a 375- and a 750-mL glass bottle, for its new upscale Tau brand.
As taped shipping cases are conveyed through an opening in a wall, a coder prints the side of the box.
Machine Case Study
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Foodservice firm makes its case

Mark-Lynn Foods employs 29 case coders at its Bremen, GA, facility. The networked machines improve reliability and lessen labor costs.
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P&G switches to plastics for Folgers

Calling it a revolutionary new package for coffee, Cincinnati, OH-based Procter & Gamble introduced the AromaSeal high-density polyethylene container as a replacement for the venerable three-piece steel can for the brand’s top-selling 39-oz size.
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ReaLemon gets distinctive shapes

Mott’s ReaLemon and ReaLime juices now don store shelves in green-stippled PET bottles molded with a distinctive lemon or lime shape in their neck to identify the product and brand.
At the Ft. Dearborn facility where the Oberweis label is produced, pressman Tom Peters (left) and flexible packaging customer se
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Enhancing a brand with happy cows

Armed with a design concept statement that ‘happy cows give good milk,’ label converter Fort Dearborn Co. came up with labels that build brand equity for Oberweis Dairy.
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Creating a brand personality

When Coca-Cola's Minute Maid Co. decided to launch its Simply Orange orange juice, it turned to MLR Design for graphics and Lipson Allport Glass & Associates for structural design.
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Barrier bottle to broaden Apple & Eve markets

Apple & Eve’s new monolayer barrier PET bottle from Graham Packaging offers the juice packer new ways to market its single-serve 10-oz bottles of juice.
Package Case Study
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Labels propel Crush promotion

Specially labeled soft drink bottles are playing an integral role in an Internet-based promotional contest for Canadian consumers of Crush carbonated soft drinks marketed by Cadbury Beverages Canada.
Package Case Study
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Barrier bottle to broaden Apple & Eve markets

Apple & Eve’s new monolayer barrier PET bottle from Graham Packaging offers the juice packer new ways to market its single-serve 10-oz bottles of juice.
At a Wal-Mart Supercenter, trays of case-ready beef provide an impression of \"fresh\" for the centrally packaged products.
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A case-ready meat tour

A visit to a Wal-Mart Supercenter—and input from industry experts—provides a snapshot look at case-ready meat packaging.
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Promo bottles check in with special decoration

Labatt Breweries of Canada, Toronto, Ontario, Canada, expects hockey fans will go "Cup Crazy" for an "Original Six" promotion launched April 1 to coincide with the Stanley Cup playoffs.
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Sporty bottles stay cool

The Monarch Beverage Co., Atlanta, GA, highlighted its All-Sport body quencher beverages in new “Chill-In” PET bottles that rolled out in May 2003 in 24-oz and 32-oz sizes.
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Joint effort is less filling, saves weight

Joint Juice reformulates its beverages and downsizes from 11-oz glass bottles to 8-oz aluminum cans in a consumer-friendly change.

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