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Case Studies

Beverage Packaging

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Reestablishing a brand

In order to reestablish itself as a skincare innovator, Olay assigned design and branding agency Webb Scarlett for its Daily Facials and Total Effects line of anti-aging skincare products.
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Graphics add flavor

New vibrant packaging for Madera, CA-based Almaden Vineyards’ new Red and White Sangria flavors was designed by Tucker Design (Adelaide, Australia).
Front and back paper labels are applied at speeds to 220 1-gal bottles/min.
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Mott's creates downstream flexibility

On Mott’s new bottling line, aseptically filled PET bottles of juice product in four sizes can be automatically conveyed through a number of tray- or case-packing options.
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NACD's Best of Show winner clears clogs

While the late Bernard Seid spent much of his professional life in Cleveland, the award bearing his name is taking up more than temporary residence in the Cincinnati area.
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Award-winning design

Nantze Springs won the International Bottled Water Assn.’s Aqua Award for the Best Package Design in the medium company category for its 8.5-oz water bottle design.
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Shaped aluminum bottle energizes Snapple's Elements

Aluminum containers continue to boost the energy drink category. Elements Beverage division of the Snapple Beverage Group, White Plains, NY, is using marketing alchemy to switch bottles of its Elements energy drinks from glass to aluminum.
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Single-handed convenience

One-handed dispensing of coffee creamer is coming to dairy cases across the country as Morningstar Foods, a subsidiary of Dallas-based Dean Foods Co., begins shipping its International Delight brand in PET containers with a custom dispensing closure.
Inside the net-weight filling chamber, bottles move from a rotary infeed to the 72-nozzle rotary filler, where the standard devi
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Mott's takes a new tack in aseptic juice

A $26 million bottling line in Aspers, PA, represents Mott’s first aseptic filling of PET bottles without the need for clean-room conditions.
From a tote resin pellets are vacuumed to an overhead level and then down to as many as three hot-melt units located as far as 1
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Start spreading the glues

Miller Brewing efficiently delivers hot-melt glue pellets to multiple glue-dispensing units thanks to an overhead air conveying system.
As wine bottles emerge from the heat tunnel that shrinks the capsule around the bottle neck, a vertical conveyor belt rotates th
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Sometimes low tech is tech enough

To salvage existing equipment, winery finds unique solution to capsule wrinkles—by turning a conveyor on end.
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Candy and coffee team up

If Seattle-based Starbucks is synonymous with fine coffee, Brown & Haley, Tacoma, WA, has a similar cachet with its Almond Roca candy. Beginning this year, the two organizations are teaming up as B&H produces Mocha Roca Coffee Buttercrunch in distinctive packaging for exclusive sale at Starbucks outlets.
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Coca-Cola graphics get 'Real'

Consumers worldwide are beginning to see new graphics on cans, PET bottles, and secondary packaging as part of The Coca-Cola Company’s new marketing campaign, “Coca-Cola...Real.”
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Folgers packs a coffee house experience

An octagon-shaped high-density polyethylene canister is helping Cincinnati-based Procter & Gamble’s Folgers-brand Café Latte deliver to retail markets a true coffee house experience.
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Capri Sun launches 'bottle can'

In February, Tarrytown, NY-based Kraft Foods Beverages Division introduced Capri Sun Island Refreshers in a 16.5-oz aluminum “bottle can.”
Bottles index single file from front to back through a timing screw (left) before a label is wiped on.
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Black Bear hugs new labeler

Regional beverage bottler adds a p-s labeler that increases packaging speeds compared to its former paper label applicator.See in-plant video

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