Case Studies

Beverage Packaging

Pernod's new packaging for Seagram's Cooler Escapes includes a new bottle shape, new label and carrier graphics.
Package Case Study
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Seagram's Coolers undergo a package modernization

New bottle, new label, and new carrier graphics—they’re all aimed at contemporizing the Seagram’s brand and boosting sales.
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Shaped 'tree' pouch grows sales in Costa Rica (sidebar)

Gold—Printing AchievementStand-up pouch packaging manufactured, laminated, and printed by CLP Industries Ltd. helped international candy company Cafe Britt cultivate increased holiday sales of its line of Chocolate Britt candies in Costa Rica.
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Seasonal redesign

Hornall Anderson Design Works was recently called upon to complete a redesign for the Widmer Brothers’ 2004/2005 winter beer label and carrier graphics.
Mortein brand electrostatically charged spray works without batteries to home in on flies.
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Higher IQ packaging

From thwarting would-be counterfeiters to adding value through functionality, smart packaging keeps getting more intelligent.
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Taste of the earth

Coffee bean roaster and marketer GHH Select sells unique whole beans in a valved bag with stunning digitally printed images on labels.
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Having fun with wine packaging

Snob Hill Winery scores with a synthetic cork and its Le Snoot piggy graphics on labels. Don Sebastiani puts a screw cap in its wine name.
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Sri Lankan brewer responds to tsunami disaster

A Sri Lankan brewery has temporarily given up making beer and switched to bottling water to help survivors of the Indian Ocean tsunami, the relief group Oxfam International reported on Thursday, December 30.
Old design
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Spirited redesign for Baileys

Why mess with success? Diageo’s popular Baileys Irish Cream receives a dramatic new consumer-driven look.
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Pop artist does labels

Knightsbridge Fine Wines has signed a licensing agreement with Britto Central for access to certain works by internationally acclaimed pop artist Romero Britto for use on its labels and promotional merchandise.
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New package debut

Flowdesign helped redesign the Blue Ice Vodka bottle, lifting its profile by 2” to help it stand as tall as its competitors on the shelf.
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Holiday launch for three-packs

Aunt Lydia’s Italian Crème toppings are now available in multiflavor three-packs from FACT Corp., Freehold, NJ, in two packaging formats.
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New glass stopper for wine closures

Another alternative to natural cork as a closure for premium wines is now being trialed in Germany.
The new PET vinegar bottles are light, shatter-proof, and consumer-appealing.
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Vinegars veer from glass to PET

Rising resin costs don’t deter plans to please customers by making a switch from glass to plasic. ‘We may extend PET usage for some other products in our line.’
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Biota questions answered (sidebar)

Where does the name come from?The name Biota comes from “Blame It On The Altitude,” a slogan popular in the high Rocky Mountain region where Biota makes its home.
These are the first water bottles in the world to carry the approval of the Biodegradable Products Institute.
Machine Case Study
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BIOTA's high-water mark in sustainable packaging

Colorado-based Biota debuts spring-fed water in commercially compostable bottles molded of polylactide.

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