Case Studies

Beverage Packaging

Package Case Study
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Market insights lead to product re-introduction

Increasingly, packaging innovation is originating in the supply chain. One recent example is O-I Venezuela, which identified the potential market value associated with colored glass containers and approached beverage manufacturer and marketer Cerveceria Polar.
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Package Case Study
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Freezer drink mixes in gallon HDPE pails

El Paso Chile Co., El Paso, TX, is a producer of gourmet “Tex-Mex” foods and beverages.
Package Case Study
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Swanky card packs nearly triple wine merchant's gift sales

Sherry-Lehmann, a New York wine merchant, faced this marketing challenge: Develop a new service to increase sales, and make the tone seamlessly complement the chic of its Manhattan store.
Package Case Study
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PET TO LEAD EUROPEAN BEER PACKAGING

The annual growth of European beer packaging will be led by PET/PEN bottles, according to Schönwald Consulting. Through 2008, growth of beer in PET-based bottles is projected to reach 12% per year, to 70 million hectoliters by 2008.
Machine Case Study
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Robotics improve brewery efficiencies

Medium-size brewery Pyraser Bier GmbH & Co. KG, Thalmassing, Germany, manufactures and markets several types of beer as well as carbonated beverages, juices, and other nonalcoholic drinks.
Machine Case Study
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Big Sky brews ink-jet upgrade

To better track product freshness and quality throughout distribution and eventual sale at retail outlets, Big Sky Brewery of Missoula, MT, recently began date-coding individual bottles of its unique beers, including Moose Drool, Scape Goat, and Powder Hound ales.
Package Case Study
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Integrated strategy gives TI an edge in key selling period

Company works closely with educators to develop graphing calculators. Equal attention is paid to packaging that will close the sale.
Package Case Study
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On-the-go reclosable cup lid

With the Silver-Award-winning Traveler Plus™ lid there’s no more crying over spilled coffee.
Package Case Study
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Hospital sterilization pouch

Autopak® is a three-ply structure from Alcan Packaging-Medical Flexibles Americas for in-hospital sterlization of products such as medical trays used for surgery.
Package Case Study
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Integrated corkscrew offers wine bottlers new packaging option

A new wine bottle closure concept called IC3™ (3-in-1 Integrated Corkscrew) is designed to provide ease of opening without a traditional cork screw tool, excellent product protection against oxidation, and easy, high-integrity resealing of unused wine portions.
Stand-up barrier pouch for tea
ChaoAn Wenhua Color Print Co., Ltd
Package Case Study
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Special Citations

Stand-up barrier pouch for teaChaoAn Wenhua Color Print Co., LtdEasy carry package for spiritsFlex Industries Ltd.
Newly designed shaker-style PET cocktail-mix containers respond well to consumer demand for convenience.
Package Case Study
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PET bottles shake up cocktail-mix market

Unique packaging hits bull’s-eye for Target stores’ liquor departments.
Package Case Study
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Beer bottles get glow-in-dark label glam

Global brewer SABMiller plc is using glow-in-the-dark, pressure-sensitive clear film labels from Spear for a special promotion of Miller Genuine Draft (MGD) beers.
Beach-ball bins have proven to be the perfect place to collect plastic bags in the backroom.
Machine Case Study
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Waste 'sandwich' helps Wal-Mart recycle

More than 300 Wal-Mart stores in the West are recycling shopping and apparel bags, thanks to a special ‘sandwich’ bale.
Instead of a pump, which requires two hands for dispensing, the Squeeze & Squirt container lets kids use a single hand to releas
Package Case Study
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Crayola kid's soap makes splash

Personal-care products marketer uses distributor’s design studio to come up with new package for squeezable foam hand and body soap for kids.

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