Case Studies

Beverage Packaging

Mortein brand electrostatically charged spray works without batteries to home in on flies.
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Higher IQ packaging

From thwarting would-be counterfeiters to adding value through functionality, smart packaging keeps getting more intelligent.
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Taste of the earth

Coffee bean roaster and marketer GHH Select sells unique whole beans in a valved bag with stunning digitally printed images on labels.
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Having fun with wine packaging

Snob Hill Winery scores with a synthetic cork and its Le Snoot piggy graphics on labels. Don Sebastiani puts a screw cap in its wine name.
Old design
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Spirited redesign for Baileys

Why mess with success? Diageo’s popular Baileys Irish Cream receives a dramatic new consumer-driven look.
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Sri Lankan brewer responds to tsunami disaster

A Sri Lankan brewery has temporarily given up making beer and switched to bottling water to help survivors of the Indian Ocean tsunami, the relief group Oxfam International reported on Thursday, December 30.
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Pop artist does labels

Knightsbridge Fine Wines has signed a licensing agreement with Britto Central for access to certain works by internationally acclaimed pop artist Romero Britto for use on its labels and promotional merchandise.
The new PET vinegar bottles are light, shatter-proof, and consumer-appealing.
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Vinegars veer from glass to PET

Rising resin costs don’t deter plans to please customers by making a switch from glass to plasic. ‘We may extend PET usage for some other products in our line.’
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Biota questions answered (sidebar)

Where does the name come from?The name Biota comes from “Blame It On The Altitude,” a slogan popular in the high Rocky Mountain region where Biota makes its home.
These are the first water bottles in the world to carry the approval of the Biodegradable Products Institute.
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BIOTA's high-water mark in sustainable packaging

Colorado-based Biota debuts spring-fed water in commercially compostable bottles molded of polylactide.
Sobeys uses both white and black sensor pads for its high-priced meat cuts, depending on the color of the meat tray.
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Sobeys' EAS tags thwart thieves

Canadian supermarket chain uses electronic article surveillance on a variety of packages—including fresh meats—to minimize shoplifting.
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New package debut

Flowdesign helped redesign the Blue Ice Vodka bottle, lifting its profile by 2” to help it stand as tall as its competitors on the shelf.
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Holiday launch for three-packs

Aunt Lydia’s Italian Crème toppings are now available in multiflavor three-packs from FACT Corp., Freehold, NJ, in two packaging formats.
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New glass stopper for wine closures

Another alternative to natural cork as a closure for premium wines is now being trialed in Germany.
At the Lynchburg, TN, Jack Daniel's plant, this rotary stretch wrapper operates at 80 loads/hr, two shifts/day. It handles the o
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Jack Daniel's toasts stretch wrapper

Jack Daniel’s Lynchburg, TN, distillery maintains efficiency and protects pallet loads of glass-bottled Tennessee sour mash whiskey with automated stretch-wrapping equipment.
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Self-heating beverage container debuts

WP Beverage Partners LLC is introducing a new line of its Wolfgang Puck brand of gourmet coffees in self-heating containers—a first in North America, says the container’s creator, OnTech Delaware Inc. in San Diego.

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