Ferolito Vultaggio & Sons have given their Extreme Energy Shot beverage a new taste profile and larger package. A larger, cutting-edge package communicates the power of the beverage, which is made with real cane sugar and 10% real juice, as well as some other high-performance ingredients such as Taurine and Ginseng.
Miller Lite and Miller Genuine Draft are the first two beer brands now in the marketplace in the refrigerator-friendly 12-packs called the Fridge Pack (see "Coke canner rolls out ‘fridge-friendly’ pack" in a previous issue of Packaging World).
In mid-December, Melbourne, Australia-based Carlton & United Breweries (CUB) launched a limited-edition Australian cricket shirt shape embossed on the back of a contoured can for its Victoria Bitter (VB) beer.
H.J. Heinz and Pechiney Plastic Packaging combined to win a Printing Gold award from the Flexible Packaging Assn. with a single-serve, stand-up gusseted pouch used for nine Heinz condiments, including ketchup, mustard, mayonnaise, jams, and syrup.
Indiana-based Oliver Winery recently hired Flowdesign to redesign two of the labels for its best selling wine products. Both wines use newly designed bottles topped with decorated corks that are seen through the clear glass.