Case Studies

Beverage Packaging

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Nestlé Canada restages coffee for incremental growth

Nestlé Canada wanted to grow the marketing potential for its roast and ground coffees in the foodservice industry, but it realized the channel is diverse and that it needed to rethink its branding strategy.
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Vendange varietals select Prisma Aseptic

Just months after Canandaigua Wine introduced its Almaden Sangria in a Prisma® Aseptic carton from Tetra Pak, the company has introduced four varieties of its Vendange wines in the same 500-mL carton with an innovative resealable screw cap.
Package Case Study
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Clarification

On page 47 of Packaging World’s March coverage of the Flexible Packaging Association’s awards competition, the wrong image appeared with the description of the Autopak® Sterilization Pouch.
Package Case Study
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Coke sues over carafe package

Coca-Cola Co., maker of the Minute Maid brand of juices, filed suit January 26 against Florida’s Natural, Lake Wales, FL, claiming that company’s 59-oz carafe container infringes on the patented carafe for Minute Maid’s Simply Orange brand (shown here).
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Whitener pens niche with cosmetics

Out-of-the-carton thinking for BriteSmile Inc., Walnut Creek, CA, has pushed the retail version of its product into a premium niche at cosmetics counters.
This diagram illustrates the layers of interconnectivity that Arla Foods aims to spread across all of its plants worldwide. The
Machine Case Study
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Arla's quest for Business-to-Manufacturing integration

Denmark’s giant dairy co-op sees standards-based automation solutions as the best way to harmonize not only processing and packaging but all of business and manufacturing, as well.
Package Case Study
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Miller puts more beer in fridge

Building on its sales success with the 12-can Fridge Pack, Milwaukee-based Miller Brewing is now the world’s first brewer offering both 12- and 18-can Fridge Packs for Miller Lite, Miller Genuine Draft and Genuine Draft Lite beers.
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Splish, Splash... beverage containers may take a bath

Sewer authorities, water utilities, environmentalists, and others now are pushing for a consumption fee on beverage containers.
Pernod's new packaging for Seagram's Cooler Escapes includes a new bottle shape, new label and carrier graphics.
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Seagram's Coolers undergo a package modernization

New bottle, new label, and new carrier graphics—they’re all aimed at contemporizing the Seagram’s brand and boosting sales.
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Shaped 'tree' pouch grows sales in Costa Rica (sidebar)

Gold—Printing AchievementStand-up pouch packaging manufactured, laminated, and printed by CLP Industries Ltd. helped international candy company Cafe Britt cultivate increased holiday sales of its line of Chocolate Britt candies in Costa Rica.
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Seasonal redesign

Hornall Anderson Design Works was recently called upon to complete a redesign for the Widmer Brothers’ 2004/2005 winter beer label and carrier graphics.
Machine Case Study
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Having fun with wine packaging

Snob Hill Winery scores with a synthetic cork and its Le Snoot piggy graphics on labels. Don Sebastiani puts a screw cap in its wine name.
Machine Case Study
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Sri Lankan brewer responds to tsunami disaster

A Sri Lankan brewery has temporarily given up making beer and switched to bottling water to help survivors of the Indian Ocean tsunami, the relief group Oxfam International reported on Thursday, December 30.
Old design
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Spirited redesign for Baileys

Why mess with success? Diageo’s popular Baileys Irish Cream receives a dramatic new consumer-driven look.
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Pop artist does labels

Knightsbridge Fine Wines has signed a licensing agreement with Britto Central for access to certain works by internationally acclaimed pop artist Romero Britto for use on its labels and promotional merchandise.

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