Case Studies

Beverage Packaging

Package Case Study
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Flock-of-birds theme carries design for sparkling water

The brand promise of crisp, natural refreshment is embodied in the package design for Something Natural sparkling water.
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Package Case Study
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Mountain Dew gets brand-specific bottle

Design challenges include meeting operational requirements for ‘hundreds of bottlers’ and creating a new shape using the same lightweight preform for sustainability.
Cold and hot varieties are distinguished by blue and red, respectively.
Package Case Study
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Packaging, brand name make sake product approachable

Unique design agency approach to packaging supports Hiro Sake LLC’s strategy to launch an authentic Japanese spirits brand that demystifies sake for U.S. consumers.
Air blower greatly enhances labeling efficiency.
Machine Case Study
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Air blower brings labeling improvement

The Woodchuck® Cidery recently installed a blower-powered bottle drying system to help keep up with the growing demand and satisfy today’s labelling and ink jet coding requirements.
Package Case Study
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Premium vodka in stylized distillery sample bottle

Caramel and truffle-flavored vodka brand gets contemporary distillery sample bottle that's decorative enough to display.
Soft Catch technology reduces the shock experienced by glass bottles.
Machine Case Study
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Bottle packer brings speed, reduces breakage

Luxco is enjoying the sweet sounds of silence since upgrading its packaging line to technology that almost eliminates bottle breakage while increasing packer speed.
Servo-driven case packer
Machine Case Study
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A switch to plastic at Beam

PET bottles for Beam’s spirits bring a revamped packaging line to the Frankfort, KY, plant. Unscrambler, vision inspection, and wraparound case packer are all new.
Shaken_Udder_milkshakes
Package Case Study
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Shaped PET bottle helps tout UK milkshakes

Resembling a traditional milk churn, and sporting a prominent “funky cow” label redesign, Shaken Udder “mooves” into broader distribution in the U.K.
Package Case Study
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A packaging lesson from...a tea bag?!

Rob Jolles, Jolles Associates, Inc.  I am what you might call a methodically observant person. That means that I look for lessons in almost everything I do. I look for a lesson through the people I meet, the businesses I consult with, the seminars I deliver, and even the tea bags that arrive at my dinner table
Package Case Study
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evian adds a splash of fashion's influence

A new limited-edition package design for evian mineral water combines the bottled water brand’s free-minded spirit with the nonconventional creativity of French fashion design house Courrèges.
Friesen's check weighers, IP69K-rated for washdowns, make good use of CP69x2 control panels (right) for machine visualization.
Machine Case Study
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Check weigher OEM weighs in on open architecture

Friesen’s increases its check weigher system speed by 31% and reduces downtime by 22% using controls that are PC- and EtherCAT-based.
Piper_Heidsieck
Package Case Study
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Sexy crocodile skin label

See it at Pack Expo Booth #2811. Draped in what the luxurylaunches.com blog calls a “sexy red crocodile skin,” the limited edition Bodyguard Champagne Brut from Piper-Heidsieck was rolled out this month at select travel retail outlets.
Brutal_Fruit
Package Case Study
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Spirits cooler gets a new label

Brutal Fruit, a South African Breweries brand and one of South Africa’s favorite alcohol-based coolers, has relaunched with a brand new look.
Package Case Study
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Retro label reflects vineyard's heritage

According to information on LovelyPackage.com, Western Australia winemaker Harvey River Bridge Estate approached strategic marketing agency brainCELLS in early 2010 to work on a new premium cider range called Graci.
Package Case Study
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Mocktail labels capture feeling of summer freedom and festivity

Kraft Foods' Crystal Light brand has launched a limited-edition product this summer in vibrant packaging designed by Landor Associates.

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