Article |

Campbell Soup to flip its lids

In late July, Camden, NJ-based Campbell Soup Co.’s board of directors announced that it approved a series of investment initiatives to revitalize its brands.
Print Reprint
     

That will include packaging innovation. For soups Campbell plans to phase in easy-open lids across its entire condensed soup line add a new “Pop ‘N Pour” lid for its Swanson-brand broths and test a new line of sipping soups for consumption outside the home. “Soup is our middle name” said Douglas R. Conant the company’s president and CEO. “We know more about soup products packaging and manufacturing processes than anyone else.” For more information visit www.campbellsoup.com.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.