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Article | January 31, 1999
Brushed aluminum perks up cooking spray
In a radical departure for the cooking spray category, Mazola® Pro Chef(TM) non-stick food spray has debuted in a one-piece brushed aluminum aerosol canister from CCL Container (Chappaqua, NY).
Pro Chef is formulated and positioned as a "premium-quality" cooking spray.
"We wanted to immediately communicate to consumers the product's high quality" says Barry Lipsy project manager at Bestfoods Englewood Cliffs NJ. "Accordingly we needed to use a distinctive container." It's believed to be one of the first uses of a brushed aluminum can for food.
Pro Chef is packaged in a 6-oz container with a standard spray valve that's wet-on-wet offset-printed in six colors. Bestfoods wouldn't comment on the economics though CCL estimates the can costs in the neighborhood of 10% more than a traditional seamed steel aerosol can.
The product available in two varieties began shipping in the third quarter of 1998 and retails for approximately $2.89. That's "no more expensive than the leading brand" according to Lipsy.
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