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Bruce Larson joins HayssenSandiacre as Director of New Business Development

In support of HayssenSandiacre’s global growth initiatives, Bruce Larson has joined the company’s ONE GLOBAL TEAM as Director of New Business Development; he will be responsible for generating primary and secondary packaging opportunities in North America, Mexico, and South America.

Larson has close to 20 years of secondary packaging experience with Prototype Equipment Corporation, Goodman Packaging Equipment, Pearson Packaging Systems, and currently HayssenSandiacre in a variety of marketing, sales, and management roles.

Larson’s goals relate to the company’s vision: “I am personally driven to add value to the packaging community in an environment that will allow me to proactively engage my industry contacts, and draw upon my packaging knowledge base to help support and build lasting relationships with HayssenSandiacre customers.”

Dan Minor, Vice President of Sales & Marketing, added, “Bruce’s knowledge, experience and reputation in the industry are perfectly aligned in supporting HayssenSandiacre’s mission: ‘To build lasting relationships, providing trusted flexible packaging solutions and a lifetime of outstanding customer
support.’ We are truly delighted to have someone of Bruce’s caliber and customer-focused passion join our team.”

Larson is a past board member for the PMMI, chaired their Workforce & Development Committee for 5 years, and currently sits on the show committee. He also serves in a volunteer advisory capacity for TVS located in Brevard, NC.

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