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Program (as of January 28, 2008) Monday, May 4, 2009 5:30 – 7:30p.m. Early Registration and Cocktail Reception Tuesday, May 5, 2009 7:00 – 8:25 a.m. Registration and Breakfast 8:25 – 8:30 a.m. Opening Remarks
Pat Reynolds, Editor, Packaging World8:30 – 9:15 a.m. Packaging that Keeps Animal Health Care Drugs Inside Authorized Distribution Channels
Tom Brodowski, Director of Manufacturing, Summit VetPharm
A New Jersey subsidiary of Sumitomo founded in 2006, Summit VetPharm deploys a track-and-trace packaging technology that is highly effective in detecting when the firm's flea and tick prevention products are being sold outside of authorized channels. Brodowski's presentation will outline the key pieces of this brand-protection implementation and share real live successes where diverters have been thwarted. 9:15 – 10:00 a.m. How Track-and-Trace Packaging Technology on Animal Health Care Drugs Keeps the U.S. Food Supply Safe
Dr. Albert Ahn, President, AB ScienceA key contributor to the Summit VetPharm track-and-trace implementation that will be described by Tom Brodowski, Ahn now heads up a company that is about to launch a breakthrough cancer treatment in a pill format for dogs. Learn how Ahn is building on his prior experience at Summit VetPharm to develop a brand-protection and authentication solution in his new company. "No one questions the need for track-and-trace technology in the drugs-for-humans arena," says Ahn. "But makers of animal health care products need that same technology, not only because it will help them serve animal patients more effectively, but also because it can play a vital role in ensuring the safety of the U.S. food supply." 10:00 – 10:40 a.m. Morning Break 10:40 – 11:25 a.m. Comprehensive Brand-Protection Strategy and the Security Design Process
Ken Branch, Principal, Latitude 49As companies strive to reduce fraudulent activity and achieve supply chain security, many have recognized the value of establishing security cornerstones for an all-around defense against all forms of potential risk and brand-protection issues. High-value brand owner companies have realized that to operate in a post 9/11 world, they will need to build a "security culture." That means developing both security and Information Technology systems integrated with security managers throughout the company. Branch will describe how a "security design process" can be implemented that is dependent upon information and input from all personnel who hold corporate security responsibility. 11:25 – 12:00 p.m. Evolution of a Brand-Protection Strategy and Current Best Practice
Allan Westerfield, President, Imaging Supplies CoalitionThe world's leading manufacturers of consumable imaging supplies — ribbons, toner, inks, cartridges — formed the Imaging Supplies Coalition to protect their customers by combating illegal activities in the imaging supplies industry. Current members are Brother, Canon, Epson, Lexmark, Oki, Samsung, Toshiba and Xerox. Westerfield, ISC President and former Lexmark Marketing Executive, will describe his views on the process by which a brand protection strategy is developed and who in the organization should own the strategy.
12:00 – 1:30 p.m. Luncheon 1:30 – 2:20 p.m. Securing the Chain of Custody at a Pharma Contract Packager
Alan Green, Logistics Director, DPT LaboratoriesA contract developer of molecules as well as a contract packager that handles creams, liquids, gels, and powders, DPT Laboratories is in the final stages of implementing a pay-as-you-go track-and-trace solution. "The way we look at it," says Green, "an anti-counterfeiting solution is going to be a requirement in the very near future. Like putting a cap on a bottle, it's simply something that's done." 2:20 – 3:00 p.m. Digital Authentication Protects Health and Beauty Products From Diversion
Tom Petersen, Consultant for Intelligent NutrientsIntelligent Nutrients markets a line of organic health and beauty products developed by Horst Rechelbacher, the founder of Estee Lauder's Aveda brand. Recognizing the unique value in their brand, the firm has implemented DATT, the Digital Authentication Track and Trace system, to capture and report activity at any point in the supply chain in real time. A human or machine-readable version of a unique security code is entered individually or en masse and returns secure code status in milliseconds. The system logs all authentications and other system activity and, based on customer-defined business rules, supports real-time alerts on unauthorized activity. "We're a step ahead of the black market and the first to do this in the health and beauty industry," says Melissa Christenson, president of Intelligent Nutrients. Consultant Tom Petersen, who worked with Christenson every step of the way as this forward-thinking solution was commercialized, will take the audience through this fascinating example of brand-protection technology in action. 3:00 – 3:40 a.m. Afternoon Break 3:40 – 4:25 p.m. Pork and Poultry Programs - How Marketers of Fresh Food Empower Consumers Concerned about Authenticity
Speakers to be determinedLeading pork marketers, first in Europe and now in North America, are relying on a DNA trace-back system to put indisputable product verification capability in the hands of retailers and consumers. Meanwhile, on the poultry side, traceable packaging is perfect for consumers who care about how the chicken they buy is raised, processed, and sold. 4-55 - 5:00 p.m. Closing Remarks
