Program (as of January 11, 2008)
Brand-Protection Packaging Forum
Chicago Marriott Schaumburg
Monday, April 7, 2008
5:30 – 7:30 p.m.	Early Registration and Cocktail Reception
Tuesday, April 8, 2008
7:00 – 8:00 a.m.	Registration and Breakfast
8:00 – 8:05 a.m.	Opening Remarks Pat Reynolds, Editor, Packaging World
8:05 – 8:50 a.m.	Developing An Authentication Selection Guide David S. Howard, Director Product Protection, Global Brand Integrity Johnson & Johnson Medical Device & Diagnostics
		In addition to his responsibilities at J&J, David Howard chairs the International Authentication Association. His presentation will explore the process of selecting which authentication technology is the right one—or rather, which technologies are the right ones.
8:50 – 9:30 a.m.	Packaging--An Increasingly Vital Component in a Brand Protection Strategy Andrew Gardner, Worldwide Brand Protection Manager Lexmark International Inc.
		Learn how printer manufacturer Lexmark International safeguards its printer supplies through enhanced packaging methods. This presentation will cover packaging improvements, the benefits of overt and covert marks, and how incorporating serial number tracking helps to thwart counterfeiters and diverters.
9:30 – 10:30 a.m.	The Case for RFID: Is it an Authentication Solution or a Track-And-Trace Tool? Aaron Graham, Chief Security Officer Mike Celentano, Associate Director of Supply Chain Systems and RFID Purdue Pharmaceuticals L.P.
		Largely responsible for the launch of Purdue's successful RFID item-level track-and-trace program--as well as incremental product security measures including sophisticated overt and covert packaging solutions to deter counterfeiting and diversion--Aaron Graham has a wealth of knowledge and experience in the field of security and asset protection. His prior experience as a law enforcement officer and special agent with the U.S. Dept. of Justice / Drug Enforcement Administration brings an added and fascinating dimension to his presentation. While Aaron presents the "Why" of RFID, Mike Celentano presents the "How" with a rare and very detailed glimpse behind the scenes of the pharmaceutical industry's most significant RFID program. How do you plan and execute such an effort? What actually happens in the supply chain when RFID is implemented at the unit level? What about tag supply, tag performance, read metrics? Never before have these two executives participated in such a joint presentation. If authentication, traceability, and RFID are of interest to you, you won't want to miss this dynamic session.
10:30 – 10:50 a.m.	Morning Break
10:50 – 11:30 a.m.	Counterfeits: Fake Products, Real Competitors Jim Colby, Global Packaging Manager HP Supplies Business
		Jim Colby brings more than a decade of brand-protection experience to his presentation. See why HP views counterfeiters as competitors by using proven tactics to reduce counterfeit share. You’ll also learn what HP means when they say they don’t manage security through obscurity.
11:30 – 12:15 p.m.	Putting Authentication in the Hands of the Consumer David Brown, Security Department Intel Corporation
		Manufacturers like Intel have historically relied on internal electronics for authentication of products they sell at retail.  So when consumers buy, for example, a memory card that will increase their computer's storage capacity, they take the card home and run an authentication diagnostic program after the card is installed.  If the diagnostic detects a counterfeiting problem, consumers usually return the product to the seller with great prejudice.  David Brown's presentation explores a new strategy that puts authentication technologies into the package, thus empowering the consumer to authenticate product in-store before the purchase is even completed.
12:15 – 1:45 p.m.	Luncheon
1:45 – 2:30 p.m.	Fighting Fakes in the Consumer Electronics Arena Paul Overend, Director of Security ghd Limited
		Paul Overend is responsible for product development and is involved in brand protection at ghd Ltd., a seven-year-old maker of wildly popular hair-styling irons. Hear how this English manufacturer has put packaging to work in its battle against the counterfeiters.
2:30 – 3:10 p.m.	Turnkey Serialization from a Contract Service Organization's Perspective Akan Oton Catalent Pharma Solutions
		Catalent Pharma Solutions is the world's largest contract service organization with specialty services in authentication and track & trace technologies. The company has partnered with the leading anticounterfeiting technology companies to provide a turnkey serialization offering.
3:10 – 3:30 p.m.	Afternoon Break
3:30 – 4:15 p.m.	Panel Discussion - A Lawyers Perspective Eric Greenberg, Attorney-at-Law Lorne Lipkus, Kestenberg Siegal Lipkus LLP Lawrence Friedman, Barnes, Richardson & Colburn Packaging World legal columnist Eric Greenberg moderates this panel discussion aimed at bringing into focus some of the cautionary tales collected by two law firms with vast experience not only in brand-protection packaging but in intellectual property in general. Lorne Lipkus represents Kestenberg Siegal Lipkus LLP out of Toronto and Lawrence Friedman represents Barnes, Richardson & Colburn, which has offices in New York, Chicago, and Washington, DC.
4:15 – 4:55 p.m.	Counterfeit and Diversion in the Cosmetics Sector William Zhou, Manager of International Operations Liz Claiborne Cosmetics Inc.
		William Zhou is responsible for all operational functions related to the sale of products for Liz Claiborne Cosmetics in international markets. This includes product registration, regulatory compliance, and also brand and supply chain integrity. In this presentation, learn how gray market diversion and counterfeiting directly affect the “brand” of a prominent cosmetics marketer, and see what Liz Claiborne Cosmetics is doing to defend its brand.
4-55 - 5:00 p.m.	Closing Remarks
5:00 – 6:30 p.m.	Cocktail Reception