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Ball Corporation opens expanded Graphics Center of Excellence

Ball Corporation has opened an expansion of the company’s Graphics Center of Excellence (GCOE) in Westminster, CO to deliver high-quality can graphics, customer convenience, and fast pilot turnaround in the beverage metal packaging industry to thei local, national and global customers.

“As more global consumers make recyclable cans their package of choice, advanced graphics capabilities have become vital for brands seeking to stand out on retail shelves and capture sustainability-conscious consumers,” said Jim Peterson, Ball’s vice president, marketing and corporate affairs. “Beverage cans offer a 360-degree billboard for brands to reach consumers. Our expanded GCOE, along with smaller sister facilities in Europe and Asia, leverage the advantages of the can and provide industry-leading graphics that help build brands.”

Ball’s Colorado GCOE combines the company’s extensive metal packaging experience, brand-building creativity and state-of-the-art technology to deliver inclusive one-stop design-to-printed-can service to customers. It features a pilot line for both graphic testing and color standards and offers a variety of printing capabilities,

"Customers can fly to Colorado to approve their can standards, and if they require changes to the graphics – and we prepared them – we can make the changes and get back on press the same day,” said Janelle Harris, director, North American graphic services for Ball. “Typically it would take 2-3 weeks for the changes and possibly another 4-6 weeks before the presses roll again. But with everything under one roof at Ball, ideas get to market faster."

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