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Ball Corporation opens expanded Graphics Center of Excellence

Ball Corporation has opened an expansion of the company’s Graphics Center of Excellence (GCOE) in Westminster, CO to deliver high-quality can graphics, customer convenience, and fast pilot turnaround in the beverage metal packaging industry to thei local, national and global customers.
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“As more global consumers make recyclable cans their package of choice, advanced graphics capabilities have become vital for brands seeking to stand out on retail shelves and capture sustainability-conscious consumers,” said Jim Peterson, Ball’s vice president, marketing and corporate affairs. “Beverage cans offer a 360-degree billboard for brands to reach consumers. Our expanded GCOE, along with smaller sister facilities in Europe and Asia, leverage the advantages of the can and provide industry-leading graphics that help build brands.”

Ball’s Colorado GCOE combines the company’s extensive metal packaging experience, brand-building creativity and state-of-the-art technology to deliver inclusive one-stop design-to-printed-can service to customers. It features a pilot line for both graphic testing and color standards and offers a variety of printing capabilities,

"Customers can fly to Colorado to approve their can standards, and if they require changes to the graphics – and we prepared them – we can make the changes and get back on press the same day,” said Janelle Harris, director, North American graphic services for Ball. “Typically it would take 2-3 weeks for the changes and possibly another 4-6 weeks before the presses roll again. But with everything under one roof at Ball, ideas get to market faster."

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