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Article | April 30, 2006
Award-winning oval-shaped tissue pack
Produced by Smurfit-Stone Container Corp. (www.smurfit-stone.com), the Holiday Oval Kleenex Facial Tissue Carton from Kimberly-Clark is the winner of the 2006 National Paperboard Packaging Competition sponsored annually by the Paperboard Packaging Council (www.ppcnet.org).
From the use of holographic material to the specially placed ornament sphere graphics this package is the result of a combination of highly critical production processes. The oval-shaped body and bottom are paperboard. The bottom is heat-sealed to the body on a canister-making machine. The 16-pt SBS body is printed offset in seven colors plus a UV varnish. It is adhesive-laminated to a polyester layer that carries a holographic decoration. This gives the container an attention-grabbing sense of motion when the consumer passes it in the store.
The lid is also SBS but injection-molded around it is polystyrene. The lid snaps into the body and consumers pull tissue from the canister in the usual manner: by pulling sheets through a slit. The profile of the lid allows canisters to stack neatly and securely thus improving merchandising and display opportunities.
To see the other winners in the PPC competition see www.packworld.com/go/w172. —Pat Reynolds
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