Article |

Award-winning design solution

A dramatic packaging design solution for the Irving, TX-based Mission Foods line of tortilla products earlier this year helped Axion Design (San Anselmo, CA) win an American Graphic Design Award.

Mission Foods was looking for a complete product line makeover that would unify two distinctly different consumer groups (general market and Hispanic) through one clear and compelling visual presentation. Axion developed a dynamic brandmark and enhanced the graphics to appeal to both target consumer groups. The final design conveys authenticity heritage and taste appeal through an illustration of old mission architecture and a bell tower. The new design was implemented across the full line of fresh corn and flour tortillas and a broad selection of boxed items in the line. Because of the redesign Mission Foods reports sales gains of 9.6%. The complete product line is available at major grocery chains nationwide.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.