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Article | July 31, 2002
Award-winning design solution
A dramatic packaging design solution for the Irving, TX-based Mission Foods line of tortilla products earlier this year helped Axion Design (San Anselmo, CA) win an American Graphic Design Award.
Mission Foods was looking for a complete product line makeover that would unify two distinctly different consumer groups (general market and Hispanic) through one clear and compelling visual presentation. Axion developed a dynamic brandmark and enhanced the graphics to appeal to both target consumer groups. The final design conveys authenticity heritage and taste appeal through an illustration of old mission architecture and a bell tower. The new design was implemented across the full line of fresh corn and flour tortillas and a broad selection of boxed items in the line. Because of the redesign Mission Foods reports sales gains of 9.6%. The complete product line is available at major grocery chains nationwide.
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