Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Article |

Stunning graphics enhance the treasures on beverage cans

Razor-sharp graphics are among a brand marketer’s best assets in creating the “wow” factor on packaging to boost product sales.
Print Reprint
FILED IN:  Applications  > Personal care  > Skincare
     

Marketers at Polar Beverages, a Worcester, MA-based independent soft-drink bottler, achieved the graphic reproduction they desired by improving the prepress process.

Working with Crown Beverage Packaging NorthAmerica (www.crowncork.com), Polar Beverages gained better dot spacing and reproduction of fine-detail images and text for its Black Jack Beverage tea brand through a new prepress-to-print process using proprietary separation techniques and high-resolution printing plates.

Gerry Martin, vice president of marketing at Polar Beverages, says graphics quality is crucial because each 16-oz beverage can features a design and color scheme that convey the distinctive flavors. Enhanced graphic clarity also injects a sense of fun into the brand. The back panel of each can follows the adventures of Captain Black Jack Crowley and his dog Grog as they capture treasure and rare teas. The cans include gold ends and black tabs for additional visual impact.

“To distinguish ourselves from the competition, we needed stand-out graphics that would add a unique personality to our products,” Martin explains

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.