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PET infuses soap dispenser with style and depth

The use of PET is growing in cosmetics and personal care packaging.
FILED IN:  Applications  > Personal care  > Cosmetics

Some marketers are coming to believe that the resin enhances a package’s aesthetic appeal especially in transparent containers that enable consumers to see the product.

Such is the case for Haal Verpakkingen a Dutch marketer of personal care products. It markets liquid soap in a transparent 300-mL extrusion blow-molded PET dispenser. RPC Verpackungen Kutenhholz designed the stylish dispenser.

The clarity of the PET provides a view of the dispenser pump while also adding depth to the graphic design on the container. The overall effect is multi-dimensional heightening perceptions of a quality product.

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