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Article | February 28, 2006
PET infuses soap dispenser with style and depth
The use of PET is growing in cosmetics and personal care packaging.
Some marketers are coming to believe that the resin enhances a package’s aesthetic appeal especially in transparent containers that enable consumers to see the product.
Such is the case for Haal Verpakkingen a Dutch marketer of personal care products. It markets liquid soap in a transparent 300-mL extrusion blow-molded PET dispenser. RPC Verpackungen Kutenhholz designed the stylish dispenser.
The clarity of the PET provides a view of the dispenser pump while also adding depth to the graphic design on the container. The overall effect is multi-dimensional heightening perceptions of a quality product.
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