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Article | January 28, 2011
Laura Mercier provides custom options for cosmetics pack
Alternative pan inserts and lid-embellishment options create different looks for the limited-edition Luxe Color palette.
Customized packaging increasingly is becoming a requirement to distinguish individual retailers, and that’s the case with the introduction of the Luxe Colour palette. Released as part of the Laura Mercier Holiday 2010 collection, the limited-edition palette contains all the essential colors and tools needed to create a variety of holiday looks in one convenient, travel-friendly palette. HCT USA manufactured the vintage-feel packaging—increasingly popular in the cosmetics department—by creating a custom insert for the palette that includes a magnetic clasp. Three designs were created and made available exclusively at SAKS (white palette), Nordstrom (brown palette), and Neimen Marcus (silver palette). It’s a stock palette, and the design flexibility is provided through alternative pan inserts and lid-embellishment options. HCT created a custom palette insert that includes the magnetic clasp. The weighted compact creates a luxurious feeling in the hand. “From the metalized magnetic clasp to the attraction between the cover and base, women will love to show off this chic ‘clutch,’” says Anthony DeMarco, executive vice president at HCT.“The allure of vintage has been an important trend within the beauty sector for several years, and we predict that it will continue to appeal to consumers bored with cheaper, modern packaging,” says Rebecca Goswell, HCT Packaging global creative director. “Our challenge when creating this particular palette was to capture the quality cues and fine attention to detail of compacts and ‘objects d’Art’ of yesteryear, while at the same time ensuring that it could blend seamlessly with the clean, contemporary brand aesthetics of Laura Mercier.”
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