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Article | August 31, 2008
Impact of aging consumers on packaging
While the aging U.S. consumer base is making its presence felt in virtually every product category, the impact is especially strong in packaging, which of course serves as the first point of contact between the product and the consumer.
This according to the U.S. Non-Food Packaging Report from Euromonitor Intl.
Usability has become increasingly vital—hard-to-use or difficult-to-open products will gain little traction with elderly consumers, particularly in OTC healthcare, where manufacturers have undertaken major investments in making products safe yet easy to open, investments that should only increase going forward.
Likewise, older consumers are driving growth at the product level as well. OTC healthcare stands out as the obvious example, with an aging consumer base looking to preserve its health, yet a similar process is underway in cosmetics and toiletries, where sunscreens and anti-aging compounds continue to gain share, as well as in pet care, where increasing numbers of “empty nesters” are looking to pets as new members of the household.
For more information visit www.euromonitor.com/packaging.
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