Article |

Crayola extends brand equity to foaming hand soap

A defining shape, a distinctive character and “play value”—along with the instant name recognition of Crayola, give Crayola licensee Schroeder & Tremayne instant recognition in the hot kids’ foaming hand soap category with Crayola Squeeze & Squirt Foaming Hand Soap.
FILED IN:  Applications  > Personal care  > Soap

In creating the brand communication Berlin Packaging’s Studio One Eleven design agency discovered that Crayola owned both the Squeeze & Squirt name and “Tip” an animated character. But Tip seldom had been used.

Packaging design incorporates Tip into the bottle structure as well as the full-body PVC shrink-sleeve label. The 6-oz PET bottle is shaped like a crayon with a cylindrical body and tapered top. Tiny arms and feet are embossed into the mold of Tip’s “body.”

A squeeze foamer from Emsar crowns the container. It resembles the head of a crayon and supports the product’s namesake “squeeze-and-squirt” capability.

The dispenser allows kids to produce a foamy soap by squeezing the belly of the container rather than pumping from the top of the package. The bottle requires one-handed operation and the foamer contributes to the illusion of a crayon brought to life.—Jim George

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.