Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download Download this free, 150-page Pharmaceutical Serialization Playbook jam-packed with strategies for success and pitfalls to avoid.  Learn more >>
Article |

Sachet packaging opportunity?

A sales-expanding idea for health and beauty aids and other products.
Print Reprint
FILED IN:  Applications  > Healthcare  > Pharmaceutical
     

Coolbusinessideas.com suggests packagers consider opportunities in
single-dose sachet packaging for health and beauty aids (HBA) and other
products.

An article published at the Web site on February 14, 2008 pointed out
that the majority of shampoos, laundry detergents and other related
beauty aids/personal care and home cleaning products sold in south Asia
are single-use sachets for a simple reason: Many Indian consumers are
not able to afford the purchase of traditional sized packages.

In North America, sachets of this type have usually only been used as a
giveaway for promoting consumer trial, or sold for use while traveling.
However, Shoppers Drug Mart, Canada's leading pharmacy chain, has taken
single use sachets and developed an entirely new category of these
high-margin sachets.

The article showed an "Anti-Aging Micro Dermabrasion Duo" sachet (see
picture) as one of approximately 20 new private label sachet products
that retail for $2.49 each. This particular product features a
perforated sachet of two individual portions. Usage directions on the
package back recommend use “2 to 3 times per week for best
results”—clearly a potentially large revenue source for Shoppers.

What consumer products do you use every day that could be repackaged or
reformatted to sell incremental volume?

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.