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Article | May 31, 2002
Winn-Dixie leverages its own brand name (sidebar)
Tim Brandon the package design vendor’s Mac artist develops new Winn-Dixie Kids characters to appear on packages. They replace an assortment of characters and animals that have been used over a number of years. John Opasinski Winn-Dixie’s director of corporate brand marketing says the new characters will appear on ice cream novelties and other categories aimed at the preteen market. “We’re considering other uses such as story boards or adventures on some packages or in point-of-sale display” he explains.
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