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Article | December 31, 2004
Wal-Mart Supercenters are 'case-ready'
Bentonville, AR, retailer Wal-Mart Stores, Inc., sells prepackaged, case-ready meats in more than 1귔 Supercenters nationwide. Spokeswoman Karen Burk addresses the growth of case-ready meats at Wal-Mart.
PW: Please describe the development of Wal-Mart’s case-ready meat program.Burk: Our Supercenters provided meat cutters prior to our case-ready program being initiated. Our first Supercenter opened in 1988 and by August of 2001, all of our Super-centers and Neighborhood Market stores were carrying case-ready meat. Meat grinds are sold in packages with exact weights, while muscle cuts are marketed at random weights, as this seems to be preferred by our customers.Learn about packaging innovation at The Packaging Conference in Orlando, February 3-5, 2014PW: What are the advantages of case-ready meats for Wal-Mart and its customers?Burk: It utilizes the leading technology in the meat industry, and it enables us to offer our customers the highest-quality packaging used in the grocery industry. It offers enhanced quality control because the product leaves the federally-inspected plant in a hermetically sealed package that isn’t opened until the customer takes the product home. With case-ready meats, we are better able to track exactly what customers want in specific stores and make sure those cuts are [available].PW: How does Wal-Mart select suppliers for case-ready packaging?Burk:Wal-Mart uses several suppliers [that are] selected for a variety of reasons, with geographic location being one since we try to use local suppliers when possible. —JB
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