Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
Article |

Uno cartons communicate deli-quality pizza in store

The leading edge of in-store pizza marketing is shifting to the refrigerated aisle in supermarkets, with fresh deli pizzas, and focusing less on the freezer case.
FILED IN:  Applications  > Food  > Frozen

Uno Foods, Brockton, MA, offers a good example of how packaging is playing a pivotal role in this trend.

Uno Foods wanted to communicate one simple message for its line of 16 pizza products: A look that suggests better-than-delivery-quality pizza. Wright Design ( met the objective by creating new packaging that suggests an upscale version of an Uno restaurant take-out carton. The holistic design also links the new E-flute corrugated cartons, from Schiffenhaus (, with fonts from new Uno menus to reinforce the strong link between the food prepared at Uno restaurants and the retail products.

“Our retail offerings integrate the same mouth-watering recipes that our chefs use in our more than 200 restaurants nationwide,” says Michael Dellemonico, Uno Foods’ vice president of sales.

Using a background resembling kraft-paper, the design adds vibrant color bands and callouts, printed in three colors directly onto the corrugate, to distinguish the different flavor and product varieties. The cartons also incorporate modern, stylized elements to help the products stand out, and a die-cut to allow viewing of the pizza inside the container.

Related Sponsored Content

44 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.