Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

Topps bubbles over Bazooka wrapper redesign

The Topps Co. unveiled a new wrapper for its 5¢ Bazooka bubble gum piece for the first time since the venerable product was introduced in 1946. The NY-based marketer has updated the familiar red, white and blue wrapper with a large pink bubble in the center.
FILED IN:  Applications  > Food  > Confectionary

Yellow lightning bolts border the colors to add further sizzle. Additionally the Bazooka lettering provides a more contemporary styling. "The new packaging retains the instant familiarity of Bazooka while freshening up the product's appearance and overall appeal" notes Arthur Shorin Topps' chairman. "We wanted to position the product for our 50th Anniversary next year and for onward into the new century" adds public relations director Marty Appel. Fabricon Products (River Rouge MI) flexo prints the wrapper in five or six colors depending on flavor. The wrapper's 25# clay-coated paper is wax coated on both sides creating a 33# structure. Fabricon also prints the Bazooka Joe comic that is still included with each piece. Topps' Duryea PA plant uses Rose Forgrove (St. Charles IL) 42-BG high-speed cut and wrap machines to produce approximately 630 wrapped pieces/min. Topps promoted the new wrapper design with a 7' model that formed a gateway at a New York city F.A.O. Schwarz store second-floor candy kiosk.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.