Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
Article |

Swiss milk gets graphically-enhanced gabletops

Milchzentrale Bad Ragaz is banking on cartons that offer higher-profile positioning.
Print Reprint
FILED IN:  Applications  > Food  > Dairy
During early Summer 2008, Milchzentrale Bad Ragaz, a Switzerland-based dairy coop, began marketing "Milch aus der Ferienregion Heidiland" (milk from the holiday region Heidiland) and "Biomilch" (organic milk) in Diamond Pure-Pak® Curve one-liter and half-liter gabletop cartons from Elopak (

The Elopak cartons are characterized by their large screw caps, ergonomically contoured easy-grip design, and expanded shelf-facing space for product information and promotional messages. The cartons are produced and filled on new Elopak RG21 equipment with integrated cap applicators.

The carton graphics were designed by Zweidler & Partner GmbH (, also of Bad Ragaz, and feature illustrations of the natural landscapes and spas of the Bad Ragaz/Heidiland region. Graphics are printed using UV-flexo technology. The dairy co-op likes the enhanced panel space for conveying higher-profile product image and information, as well as the easy-grip, easy-pour aspects of the cartons.


Add new comment

42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!


Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!

New Issue Alert

Packaging World Magazine


Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development


Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.