Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

Special labels lead to vodka sales

Dutch distiller Toorank has achieved strong market presence for its Petrikov Red and Blue flavored vodka, thanks to striking labels that employ thermochromic inks.
FILED IN:  Applications  > Food  > Refrigerated

The labels won an award in an international labeling competition for the Didan The Netherlands-based distiller.

Converted by Kolibri Etikettenfabriek the labels use Fasson® high-gloss White Premium pressure-sensitive paper from Avery Dennison with S2000N permanent adhesive. Kolibri prints in seven colors and varnish using a combination of rotary letterpress UV screen and flexo printing in addition to foil stamping.

The back label uses the thermochromic inks to add a functional feature a temperature-indicating “thermometer” that bears printed messages that become visible only when the vodka has been chilled to 7° to 8°C what’s called the ideal drinking temperature. One message: “OK! I’m cool! Drink me now!”

“To compete effectively on supermarket shelves and stand out among other drinks the red and blue bottles—already strikingly vivid—needed equally striking labels that would bring the Petrikov brand name to the fore” says Norine Guerts marketing manager at Toorank. Toorank licenses the Petrikov brand.

“From the very beginning Petrikov Red and Blue have been an outstanding success in The Netherlands our initial market” Guerts says. The company is preparing to launch into other European markets and is also considering exporting to North America.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.