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Article | March 31, 2006
Sleeve answers club-store requirement
Club stores often tell packagers to meet the “five-by-five” rule. That is, make the package communicate from five feet in five seconds. Die-cuts in sleeves of Heinz condiments multipacks enable plastic bottles to show through, immediately telling consumers just what they are buying.
Menasha Packaging produces the sleeves and the packaging is a 2006 Paperboard Packaging Council award winner.
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