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Article | July 31, 2001
A sharper image
To help Schick/Wilkinson Sword, Milford, CT, design a package for its new razor that appeared as sculpted as the product inside, Fisher Design’s (Cincinnati, OH) creative team devised bold, sleek graphics to deliver greater product visibility.
The package face is decorated with three silver swooshes that represent the smooth glide of the triple blade Xtreme III razor inside. The face panel’s graphic elements are reinforced with easy-to-read copy that communicates key product attributes. Printed flexo in five colors the front of the package was designed to appeal to both sexes. The back panel is offset-printed in three colors. Schick’s Xtreme III packaging consists of a formed plastic shell that measures 100 mm x 165 mm with a 5-mm sealing flange.
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