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Article | August 31, 2002
Shaped pack launches Blue Bell's ice cream line
In recent years, dairies have turned to different container shapes to market their ice cream.
In June Brenham TX-based Blue Bell Creameries introduced a new ice cream line in four 48-oz varieties called Crème Supreme in a “cross between a square and round container” says Mark Patranella the company’s manager of purchasing and receiving.Preformed containers and lids are supplied by Huhtamaki Consumer Packaging Business Unit (De Soto KS). Huhtamaki’s Regal® container incorporates paperboard with an inner and outer plastic coating. Prior to forming the container Huhtamaki litho-prints the paperboard in six colors plus varnish. The same print method is used for the four-color Medley® composite lid that includes a paperboard disk sealed to an injection-molded polyethylene ring. Nested containers and nested lids are shipped to Blue Bell for filling at 45 containers/min Patranella estimates. Blue Bell leases Huhtamaki’s FC-2300-60 compact rotary filler and capper and CF-3100 lid unscrambler to do the job.“These were the newest containers available in the market. We made a financial investment but our cost is limited to developing the product and the artwork” says Patranella.Crème Supreme retails for $4.59 in Texas and about 14 southeastern states. “Initially it’s been well accepted in the market” says Patranella. “The whole selling point is that it’s more space-efficient versus our round half-gallon package. It uses space more efficiently” in the store he says. “The Regal container” he points out “provides us with package differentiation for a new product in the market.” —JB
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