Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

Security measures (sidebar)

Countering drug counterfeiters: A new initiative
Print Reprint
FILED IN:  Applications  > Food  > Snacks
     

Drugs present an irresistible and lucrative target for counterfeiters. On July 16 2003 the Food and Drug Administration launched a major initiative to more aggressively protect American consumers from counterfeit drugs.

“The sole purpose of this initiative is to develop new and innovative ways to make sure that Americans can continue to have confidence that the drugs they buy are in fact the real deal” stated FDA Commissioner Mark McClellan. “There are new technologies and new opportunities for counterfeit drugs to reach Americans but there are also new technologies and opportunities for FDA to protect the integrity of our drug supply.”

Packaging plays a crucial role: Part of the initiative is to assess the extent to which new technologies such as counterfeit-resistant packaging product identifiers such as chemical taggants and implanted radio-frequency chips in packaging can help assure the authenticity of drugs.

For example in Southeast Asian countries approximately 10% of drugs on the market are believed to be counterfeited. In China authorities estimate that for some drugs the percentage of counterfeit copies is as high as 50%. For further information visit www.fda.gov/oc/initiatives/counterfeit.

See the story that goes with this sidebar: Security measures

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.