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FILED IN:  Applications  > Food  > Dairy

From the official journal of the American Academy
of Pediatrics: A study entitled the "Influence of Licensed Characters
on Children's Taste and Snack Preference" confirmed that 4 to 6 year
olds will "usually reach for snacks that feature characters they know.
They even say those snacks taste better." One mom heads to the
refrigerator when her daughter says, "I want Dora!" because she knows
her daughter is asking for yogurt—which features Dora the Explorer on
the package—not a TV show. Of course the study does recommend character
licensing be restricted when it comes to junk food. (Maybe parents
should do the restricting?) In one example, researchers at Sesame
Workshop put Elmo stickers on packages of broccoli. They served the
stickered broccoli to kids along side chocolate bars. The result: Before
the addition of the Elmo sticker, 78% of kids chose the chocolate. But
with Elmo on the broccoli, half the kids chose the broccoli over the




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