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Article | May 31, 2002
Piping hot packaging
Packaging for Dragon Fire Gum from Amurol Confections Co. looks as hot as the product tastes. Designed in-house, the bright red steel tin delivers an upscale appearance.
Its round shape and distinctive red color differentiates the package from other brands. A classic-looking dragon graphic resides prominently in the center embossed to create additional allure. The brand name is also embossed further differentiating it from other chewing gums. Each Dragon Fire tin contains a round velum insert that describes the “myth” behind the product. Fourteen pieces of gum are packed within the tin. A gold coating was added to the inside for added distinction. The suggested retail price for an individual tin of gum is $1.99. The product was available for national distribution this month.
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