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- Leaders in Packaging
Article | November 30, 2004
New look with family appeal
Bisquick’s new look for the first time in more than 10 years features graphics on packages sold nationwide. They’re part of the Bisquick campaign to bring families back to the table with a collection of new, versatile dinner recipes for today’s generation.
The new look includes an updated logo and a tempting photo of Salsa Chicken Fiesta one of Bisquick’s new dinner recipes. “Bisquick has a long history of offering delicious homemade recipes that have brought families together for decades” says Tim Bennett marketing manager for Bisquick a General Mills brand. “We hope our new contemporary packaging and recipes will help reintroduce this American classic to the next generation of families.” —ALR
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