Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

New charm for cereal cartons

Minneapolis, MN-based General Mills Co. hopes an innovative color coating process will shed a new hue on the old subject of back panels of cereal cartons.
Print Reprint
FILED IN:  Applications  > Food  > Baking products
     

Current back panels of Lucky Charms® cereal present a puzzle printed with this coating. To solve the puzzle kids must expose the box to sunlight or hold it under a UV light. Answers appear on the carton within seven seconds. In the photo shown here the exposed answers are on the carton on the left. "It's something to entice the kids" says Barry Wegener marketing communications manager at General Mills. The Lucky Charms carton marks one of the first uses of Waldorf's (St. Paul MN) Chamelacolor(TM) Graphic Enhancement System. "It's a cross between an ink and a coating" says a Waldorf spokesperson. "We've only been able to do it in a screen printing process to date but now we've formulated it for all of our printing processes." The proprietary coating is applied in-line as the sixth color in a web-fed offset process on a 22-pt recycled clay-coated newsback. Two of Lucky Charms' three sizes feature Chamelacolors. General Mills declined to comment on further use of Chamelacolors in cereal cartons.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.